LATEST POSTS

Refreshing the Mind the Product brand for the next decade

BY Martin Eriksson on March 25, 2021

Over the coming days, weeks, and months you’ll notice that our brand has received a bit of a makeover. In this post, we’ll reveal how we’ve chosen to elevate our beloved venn, brand colours, and more. Mind the Product started as ProductTank in 2010 – a simple meetup with just 25 people in the back […] Read more »

Sleeping Giants - Nandini Jammi on The Product Experience [Rebroadcast]

BY The Product Experience on July 15, 2020

Nandini Jammi started out in product marketing and growth, but after the US elections in 2016, her career took an unexpected turn when she joined Sleeping Giants, an organisation that aims to make bigotry and sexism less profitable. In this episode of The Product Experience, sponsored by Amplitude, learn how to apply this ethos to […] Read more »

Using Data to Build a Brand, by Abba Newberry

BY Andres Phillips on July 13, 2020

In this ProductTank London talk, Abba Newberry, CMO at Habito, talks us through how to use data to build a brand. As part of her introduction, she tongue-in-cheek acknowledges that part of the reason why product and marketing sometimes clash is that product teams tend to be very data driven, while marketing teams argue that data […] Read more »

Imaginary Research - How to Design More Human Stuff by Kate Nightingale

BY Andres Phillips on November 5, 2019

People don’t buy products, they buy the symbolic meaning behind these products. In this ProductTank London talk, Kate Nightingale, Founder of Style Psychology, takes us through the steps of imaginary research and teaches us how to design more human stuff. Her key points include: Applying research findings Steps of imaginary research Watch the video to see […] Read more »

Product Marketing at Stack Overflow - Alexa Scordato

BY Tremis Skeete on May 3, 2017

Alexa Scordato is the VP of marketing at Stack Overflow. Her company is an online community for programmers, and one of the tops sites in the world. They see over 45 million visitors per month, seven visits per visitor every month, and each visit lasts about six minutes. The main focus of the site is […] Read more »

Focusing On Your Brand Will Produce a Better Product

BY Chris Massey on March 8, 2017

We all want to build products which connect with our users and drive engagement. In this talk, Jesus Ramirez, VP Product at Tallwave Capital, explains how effectively leveraging brand in your products can create user experiences which do just that, and which turn your customers into advocates. Brand or Product? – Blurring the lines in […] Read more »

The Brand and The Product

BY Janna Bastow on August 1, 2011

Brand is the personality of your product. Done well, it should evoke feelings of goodwill and loyalty, and even forgiveness for your quirks. It gives your promoting users something tangible to refer to as they recommend you to their friends. A key metric for measuring this is, of course, the Net Promoter Score (NPS). Getting […] Read more »