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Brand
Latest topic content
MAR 25
Refreshing the Mind the Product brand for the next decade
Martin Eriksson
- 4 min read
JUL 15
The Product Experience
- 2 min read
NOV 5
Andres Phillips
- 1 min read
Topic videos
13:30
Using Data to Build a Brand, by Abba Newberry
In this ProductTank London talk, Abba Newberry, CMO at Habito, talks us through how to use data to build a brand. As part of her introduction, she tongue-in-cheek acknowledges that part of the reason why product and marketing sometimes clash is that product teams tend to be very data driven, while marketing teams argue that data
24:35
Imaginary Research – How to Design More Human Stuff by Kate Nightingale
20:14
Product Marketing at Stack Overflow – Alexa Scordato
23:14
Focusing On Your Brand Will Produce a Better Product
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