Topic videos

Using Data to Build a Brand, by Abba Newberry
13:30

Using Data to Build a Brand, by Abba Newberry

In this ProductTank London talk, Abba Newberry, CMO at Habito, talks us through how to use data to build a brand. As part of her introduction, she tongue-in-cheek acknowledges that part of the reason why product and marketing sometimes clash is that product teams tend to be very data driven, while marketing teams argue that data

24:35

Imaginary Research – How to Design More Human Stuff by Kate Nightingale

20:14

Product Marketing at Stack Overflow – Alexa Scordato

23:14

Focusing On Your Brand Will Produce a Better Product