Sleeping Giants – Nandini Jammi on The Product Experience [Rebroadcast] "Product people - Product managers, product designers, UX designers, UX researchers, Business analysts, developers, makers & entrepreneurs July 07 2020 True Brand, Business Strategy, Ethics, product ethics, Mind the Product Mind the Product Ltd 472 Nadini Jammi on the product experience rebraodcast Product Management 1.888

Sleeping Giants – Nandini Jammi on The Product Experience [Rebroadcast]


Nandini JammiNandini Jammi started out in product marketing and growth, but after the US elections in 2016, her career took an unexpected turn when she joined Sleeping Giants, an organisation that aims to make bigotry and sexism less profitable. In this episode of The Product Experience, sponsored by Amplitude, learn how to apply this ethos to your products, where they go, and your whole way of working. Since this episode first aired, Nandini has stepped down from Sleeping Giants and has also launched Check My Ads, a brand safety consultancy.

Listen if you’d like to learn more about:

  • Acceptable use policies
  • Brand reputation
  • Moral ethics

Quote of the Episode

Tech was built on the idea that we get our products to scale, so we work really hard to get people to click to register, start a new trial, become a new customer – that’s what we live and die by in tech. So right now, the way that this system is built is designed by default to benefit these hate groups and organisations. It’s going to take a real reckoning to step back and think… do we even know who we’re doing business with?

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Our Hosts

The Product Experience is hosted by Lily Smith and Randy Silver.

Lily enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. She’s currently Head of Innovation at Go Compare and has spent 13 years in the tech industry working with startups in the SaaS and mobile space. She’s worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank Bristol (which now has 800+ members!) and runs ProductCamp in Bristol and Bath.

Randy has been working as an interactive producer and product manager across the US and UK for nearly 20 years. A recovering music journalist and editor, he launched Amazon’s music stores in the US and UK, and has worked across sectors including museums and arts groups, online education, media and entertainment, retail and financial services. He’s held Head of Product roles at HSBC and Sainsbury’s, where he also directed their 100+-person product community. Randy’s book, What Do We Do Now? A Product Manager’s Guide to Strategy in the Time of COVID-19 is out now, with all profits going to COVID-19 relief efforts.