SUNDAY REWIND: Stop thinking about the user interface

This week's Sunday Rewind takes us back a few years to an article from Juan Jose Ramirez that unpicks our approach to product design and suggests a design methodology that product managers may find useful to add to their workflow.

The author says that most product professionals start with a high-end design for their product and jump directly into wireframing. Then they run those wireframes past potential users and then iterate based on the feedback they get from them.

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He says: “The problem with this approach is that they’re not showing the users the intrinsic solution. They’re just assuming that their implementation is the correct solution and they’re missing a world of user feedback by doing this.”

Juan Jose Ramirez’ methodology has five stages – understand, observe, visualise and predict, evaluate and refine, and define.

He says: “After completing the five-stage process you will have a document that is an invaluable prototyping asset.”

Read the full article Stop Thinking About User Interface: A Product Approach for Designing Products of the Future