LATEST POSTS

User Behavior can Bite you - Lessons From the Product Management Trenches

BY Srinivas Krishnaswamy on August 23, 2017

I am the founder of  Jodi Logik, an online matchmaking startup in India. I started the business in late 2015 to provide a platform for young Indians to create a good impression through their online profile and steer clear of stereotyped profiles plaguing the matchmaking industry in India. As a first-time entrepreneur, I play the role […]

Read More…

Do Tech Skills Benefit a Product Manager?

BY Nacho Bassino on August 16, 2017

I have hired product managers for a while now, and worked with dozens. And since I come from a tech background, I have been asked many times (and I asked myself) if product managers should have some tech skills. Should they know how to code, and how it would help them in their daily work? […]

Read More…

Pokemon Go: One Year On

BY Jenny Wanger on August 14, 2017

A year ago I wrote an article about the explosion of Pokemon Go. According to ComScore, PoGo scored 28 million active daily users at its peak and has stabilized at five million. Niantic, the game maker, confirms this. The game rakes in about $2 million every day and at the time of writing sits at #7 […]

Read More…

Smart Home Truths for Product Managers

BY Bandita Deka Kalita on August 9, 2017

My Twitter feed is full of stories of Amazon seizing the lead in the smart home industry. While the Amazon Echo Show is an impressive addition to the repertoire of voice and video monitoring systems in this growing market, it’s not the product features that are drawing attention. Rather, it is Amazon’s smart home product […]

Read More…

Product Decisions: Are Customer Requests Overrated?

BY Satheesh Nanniyur on August 7, 2017

As product managers, we are trained to focus on the customer. We know that customer satisfaction is of paramount importance and that we must do everything in our power to make customers happy. But I believe that this – contrary to conventional product wisdom – may be hurting your business. Don’t get me wrong, I […]

Read More…

Getting Design Agencies and Engineering Teams to Work Together

BY Jessica Hall on August 2, 2017

Someone I know is about to kick off a big project with separate companies managing the design and development. I’m sorry to say I’ve seen this arrangement fail far more than I’ve seen it succeed because I’ve been the one called in to fix it. Design agencies and engineering teams are filled with talented and […]

Read More…

Tracking your A/B tests

BY Kevin Shanahan on July 27, 2017

This is the second of two posts that deep dive on A/B tests, expanding on a talk I gave at Google Playtime 2016 in London. In the first post I explained how to step up your A/B testing, and in this post I’ll look at how using a tracker spreadsheet can help you manage your […]

Read More…

Stepping up Your A/B Tests

BY Kevin Shanahan on July 18, 2017

This is the first of two posts that deep dive on A/B testing, expanding on a talk I gave at Google Playtime 2016 in London. In this post I share some of the learnings we’ve had after running 60+ A/B tests at Peak, looking at each step of the A/B testing cycle in turn. When […]

Read More…

Enter The Matrix - Lean Prioritisation

BY Andy Wicks on July 17, 2017

Prioritisation is a necessary evil of every product development lifecycle. Deciding what to build, where to focus limited resources and what customer segments to target are questions that face every organisation on a daily basis. With this being the case, why do companies prioritise so badly? Prioritisation is one of the most critical aspects of product […]

Read More…

Product Development: Turning Months Into Weeks

BY James Doyle on July 11, 2017

How quickly your definition of “ambitious” can change. Five years ago getting a dog, starting a web company, working on huge projects here at Invoke all would have seemed hugely ambitious to me, but I’ve done them all. Building an effective real-time chat that syncs perfectly between consumers and supports e-commerce would have been ambitious […]

Read More…