Product Requirements: Using a Written or Visual Framework
There’s a lot of variation in how companies document product requirements. Some are moving away from detailed, written product requirements documents (PRDs), while others are using shorter write-ups, user stories, or jobs-to-be-done formats. Some product teams are moving away from written PRDs to visual artifacts like mockups and prototypes. It’s a change in approach that’s driven by demands for more agility […]
When was the Last Time you Talked to Your Customers?
I love asking people this question. It is quite a shocker that most people can’t really answer it. Everyone talks and writes about the importance of customer development, but companies still don’t spend enough time really talking to their customers. It’s a bit like data: you won’t find a single founder who doesn’t say: […]
The Six Essential Books that Every Product Manager Should Read
I always tell the participants of my workshops that as a Product Manager you should be voraciously curious about what’s happening in the field. Read books, keep tabs on blogs, follow people on Twitter, listen to podcasts, be a massive consumer of ideas and then see what resonates most with you. Here are some of […]
Is Your Chatbot Artificially Intelligent?
The chatter at SXSW this year was all about the chatbot. Several sessions and a lot of side conversations were aimed at helping companies understand what chatbots are and how to use them. I got the sense that everyone wants to have one of these in their product right away. But while everyone talked about the […]
Why you Need a Sense of Urgency in Product
When I was doing my basic training in the military one of the things our instructors continually stressed was a sense of urgency. Nothing was to be rushed, but equally, nothing was to be done at a leisurely pace either. No need to take five minutes to shower when you are just as clean after […]
Get Your Team Experimenting More by Using One Little Word...
For me, as for many, the idea of applying a scientific approach (experiments, hypothesis, etc) to product management came from Eric Ries in Lean Startup. In many ways, the concept was a game changer in how to approach validating product ideas and getting to product market fit. Over the last few years, the idea of using hypotheses […]
Product Management Tools in Everyday Life - Oisin Zimmermann (ProductTank Oslo)
When you first start building a product you have a lot of decisions to make. You have to figure out what to build, what to build first, and know how to explain your decisions to both yourself and your team. As the ball starts rolling, keeping track of what to deliver and when as well […]
9 tips from TED speakers on successful product management
Being a product manager is not easy. After all, a product or a complete product line is under your full responsibility – from launch through to sales, and every milestone in its lifecycle included. If you’re already a product manager and in search of new information, ideas, and insights on product management to help you […]
Managing - not Just Maintaining - a Product Backlog
Or Three Ways Product Owners can Stay on top of Scrum 2016 was a big year for the Justinmind product development team. We shipped a new feature every month or so, tackled bug fixes and upgraded the usability of our software (an interactive prototyping tool). With hindsight it was exciting, but such intense activity presents […]
Measuring KPIs for a Platform vs a Revenue-Generating Product
There are some important differences between managing a solutions vs a platform product, in terms of providing product value (I wrote about becoming a platform Product Manager recently for Mind the Product). One of the key differences is how you determine and track valuable key performance indicators (KPIs). What are KPIs and how do you […]