LATEST POSTS

Privacy by design: flipping the script on privacy in product

BY Rob Shavell on August 31, 2021

For tech giants like Apple and Google, user privacy has traditionally been seen as something to avoid rather than a selling point for their products. However, driven by changing consumer sentiment and mounting political pressure, the same companies that previously appeared to approach privacy as an obstacle are now pushing it to the forefront of […] Read more »

Changing direction whilst growing into uncertainty by Sam Reader

BY Andres Phillips on August 20, 2021

In this ProductTank Birmingham talk, Sam Reader, Co-Founder and CEO at WONDR, shares challenges, lessons, and ‘aha’ moments from his team’s journey building WONDR and their quest to find product-market fit. […] Read more »

How to find product market fit by Harpal Singh

BY Andres Phillips on July 30, 2021

In this ProductTank Dubai talk, Harpal Singh, Product Consultant and Interim CPO explains the elusive art and science of finding product/market fit (P/MF). He provides a framework for getting a clear understanding of P/MF and how to go about achieving it. Watch the video to see his key points in full or read on for […] Read more »

Integrating social responsibility into product development

BY Kevin Mireles on July 6, 2021

It’s time to add socially responsible to the current product-development trifecta of desirable, feasible and viable. It’s no longer enough to focus on building products that are desirable for customers, feasible to build, and viable for our organizations. We need products that are socially responsible as well. […] Read more »

Crossing the chasm with the ‘target customer scenario’ canvas

BY Sebastian Straube on May 20, 2021

Focus on identifying your target audience, communicating an authentic message that they want and need and project yourself as an “expert” within your niche” Kim Garst, Marketing Thought Leader As she states in her quote, the fundamental principle to winning first reference customers in the mainstream market is to target a specific niche segment as […] Read more »

The Complete Guide to Building MVPs

BY Dmytro Zaichenko on December 10, 2020

The goals of a minimum viable product are centred around idea validation and execution, learning, experiments, and ways of minimizing the effort to bring a meaningful new product to market. For the majority of product owners, having an MVP is not a question at all, while some are still skeptical about spending time on this […] Read more »

What is product/market fit? By Janna Bastow

BY Helene Sanchez on November 9, 2020

In this ProductTank London talk, Janna Bastow – co-founder and CEO of ProPad – shares her view on how you can define and measure your product/market fit. Watch the video to see her talk in full, or have a quick read of her key insights below: How to define product/market fit What you should not think about product/market […] Read more »

A Guide to Product/Market Fit

BY Eira Hayward on August 28, 2020 for Prioritised Members

The term product/market fit was popularised by the lean startup movement a few years ago and tends to be something we glibly trot out when referring to a runaway success or a miserable product failure. But what does it mean? How do we get to it? And what is the product manager’s role in maintaining […] Read more »

Managing Products at Scale by Lindsay Rothman

BY Andres Phillips on December 16, 2019

What’s next after you find product-market fit? In this ProductTank Toronto talk, Lindsay Rothman – Lead Product Manager at FreshBooks at the time, helps us to answer that question. She provides us with a guide on what to do in this situation by: Staying innovative Creating a framework for success Watch the video to see […] Read more »

Managing Problematic Investor Ideas

BY Jason Seiden on December 12, 2019

At a time when so much of today’s B2B ecosystem is built around software products, I believe it has become incumbent on the people responsible for designing, developing, and building these products to take back leadership of how our companies are run, and lead us all back to a culture of responsible growth. Here I’ll […] Read more »