LATEST POSTS

How can Product Companies Align With Channel Partners?

BY Santanu (Shaan) Bagchi on November 14, 2017

When I think of partnership, many examples come to mind, across many disciplines – tennis, criminal investigation, entrepreneurship and movie production, to name a few. And it’s easy to see a common theme, that partners must have the same goals. Once we have this alignment, the partners must carve out a strategy to reach the […]

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Product Portfolio Management: Success at Scale

BY Martin Eriksson on November 9, 2017

Product management can be hard enough, but when you scale beyond more than one product, product portfolio management is a critical tool to prioritise between multiple products, ensure resources are assigned to the right products, and that you have a pipeline of new product ideas ready to grow. Success is a Terrible Teacher Whether you’re […]

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Naimish Gohil - Adapting Your Product for a Changing Market

BY James Gadsby Peet on November 7, 2017

Naimish Gohil, Founder of edtech software company Satchel, shares his experience of knowing your user and adapting your product with ProductTank London. Satchel are in 35% of secondary schools. To get there they’ve understood their end user better than anyone else and iterated their sales model just like a product. The government have, for some […]

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Achieve Absolute Transparency With Portfolio Kanban

BY Alexander Novkov on November 6, 2017

Having process transparency is a key element for the successful execution of any plan that involves people working together. Although product management is no exception, some leaders fail to recognize that. One of the most common mistakes for product managers to make concerning transparency is that they fail to connect the dots between the product roadmap […]

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A Step-by-Step Guide to Constructing a Persona Workshop

BY Huimin Li on November 1, 2017

Our team is building a product for just one person. Unbelievable! Who is this person? His name is Eric Eric is a senior developer at a medium-sized software company. With a smooth career path and eight years industry experience, Eric is considered a successful engineer. Eric loves coding and is passionate about new products. Radiohead […]

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Critical Customer Touchpoints for a Successful Product Launch

BY Amanpreet Kaur on October 31, 2017

As a product manager, one of your key goals is to solve your customers’ problems. Listening to your customers is the best way to get to know their problems and current methods, and then you can brainstorm for a solution. But how do you start? The process of working up an idea and developing it […]

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The Typology of Design Sprints

BY Julie Stanescu on October 25, 2017

In this talk from ProductTank San Francisco, Kai Haley (Lead of Design Relations and the Google Sprint Master Academy) and Burgan Shealy (UX Design Lead at Google) share insights into what are the different types of design sprints, and various ways they can be crafted to meet a team’s goals and needs. At its core, a design […]

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Critical Thinking for Product Teams by Teresa Torres

BY James Gadsby Peet on October 13, 2017

In this illuminating talk from Mind the Product London 2017, Teresa Torres shares her opportunity solution tree – a visual aid that can help you find the best place to focus your team’s energies, whilst ensuring you consider enough opportunities. Opportunity solution trees also bring transparency to the process and get the whole team to […]

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Product Prioritization by the Numbers

BY Kate Bennet on October 13, 2017

It’s no secret that every software company has a different way of working out what feature they’ll build next. Despite countless tools, books, blog posts*, and interview questions on the subject there isn’t – yet – consensus in the product management community on which product prioritization method gives the best results for customers and the […]

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Why a Design Sprint is Better Than Real Life (and how to Keep Those Vibes When the Week Finishes)

BY Jobina Hardy on October 6, 2017

Last month I participated in a Design Sprint, a structured and facilitated Lean development workshop designed and championed by Google Ventures. This is a regimented five-day process of unpicking a core business challenge and working up a speedy solution that then gets tested with real humans. On the face of it, the primary goal of […]

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