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Overcoming the 20% feature usage challenge

Product Management

Three product leaders to learn from at #mtpcon inside Pendomonium

Eira is an editor for Mind the Product. She's been a business journalist, editor, and copywriter for longer than she cares to think about.

Eira Hayward

Many #mtpcon speakers have offered advice on ways to build a product from scratch. Here are a few of the standout talks on the topic from recent years.
<h3>From pandemic to pingdemic – Building through uncertainty</h3>
This 2021 #mtpcon London talk from <a href="https://uk.linkedin.com/in/randeep-sidhu">Randeep Sidhu</a>  &#8211; who is also delivering a keynote at #mtpcon London this year &#8211; describes the challenges of building the UK’s NHS Covid app &#8211; the fastest downloaded app in UK history, and one that was instrumental in helping to reduce the spread of Covid19 during the pandemic. It’s a talk full of fantastic advice: from managing stakeholders to using frameworks and sharing feedback.
<img loading="lazy" decoding="async" class="alignnone wp-image-26124" src="//wp-content/uploads/2021/11/Randeep-Sidhu-300x201.jpg" alt="" width="1022" height="685" />
Key takeaway: Hard to pick a key takeaway from so much interesting insight &#8211; when gathering feedback, create quality assets and multiple ways for people to share their insights.
<a href="https://www.mindtheproduct.com/from-pandemic-to-pingdemic-building-through-uncertainty/">Watch the full talk here</a>
<h3>Going from 0 to 1 in product discovery by Merci Grace</h3>
This #mtpcon SanFrancisco talk from one-time Head of Growth at Slack and angel investor Merci Grace offers an iterative framework to plan and execute the product discovery phase that provides value to your customer.
<img loading="lazy" decoding="async" class="alignnone wp-image-35996" src="//wp-content/uploads/2023/07/53008368804_0bb3794028_o-300x200.jpg" alt="Going from 0 to 1 in Product discovery by Merci Grace" width="1010" height="673" srcset="/wp-content/uploads/2023/07/53008368804_0bb3794028_o-300x200.jpg 300w, /wp-content/uploads/2023/07/53008368804_0bb3794028_o-1024x683.jpg 1024w, /wp-content/uploads/2023/07/53008368804_0bb3794028_o-768x512.jpg 768w, /wp-content/uploads/2023/07/53008368804_0bb3794028_o-1536x1024.jpg 1536w, /wp-content/uploads/2023/07/53008368804_0bb3794028_o-2048x1365.jpg 2048w" sizes="(max-width: 1010px) 100vw, 1010px" />
Key takeaway: Look out for ideas that your consumers can use on their own and focus on something that solves a problem your customer faces.
<a href="https://www.mindtheproduct.com/going-from-0-to-1-in-product-discovery-by-merci-grace/">Watch the full talk here</a>
<h3>How to Find the Product by Tom Coates</h3>
In this 2018 #mtpcon San Francisco talk technologist <a href="https://twitter.com/tomcoates">Tom Coates</a>  says that while the outcome of putting a finished product into the world is fun, the experience of making things can be even more enjoyable. He runs through ways to bring focus to an idea and get enough information to have something to test.
<img loading="lazy" decoding="async" class="alignnone wp-image-14036" src="//wp-content/uploads/2018/10/Tom-Coates-speaks-at-mtpcon-sf-300x200.jpg" alt="Tom Coates speaks at mtpcon sf" width="1077" height="718" srcset="/wp-content/uploads/2018/10/Tom-Coates-speaks-at-mtpcon-sf-300x200.jpg 300w, /wp-content/uploads/2018/10/Tom-Coates-speaks-at-mtpcon-sf-768x512.jpg 768w, /wp-content/uploads/2018/10/Tom-Coates-speaks-at-mtpcon-sf-1024x683.jpg 1024w, /wp-content/uploads/2018/10/Tom-Coates-speaks-at-mtpcon-sf.jpg 2048w" sizes="(max-width: 1077px) 100vw, 1077px" />
Key takeaway: However far you get, you still have more to learn. We never stop finding the product.
<a href="https://www.mindtheproduct.com/how-to-find-the-product-by-tom-coates/">Watch the full talk here</a>
If you want to elevate your product management game and witness inspiring and actionable keynotes at our flagship<a href="https://www.mindtheproduct.com/mtpcon/london/conference/"> #mtpcon conference in London</a>, then you can secure your place to #mtpcon London today! Happening on 20 October, additionally the day before (19 Oct) choose from 7, in-person<a href="https://www.mindtheproduct.com/mtpcon/london/workshops/"> workshops</a> or our half day<a href="https://www.mindtheproduct.com/mtpcon/london/product-leadership-forum/"> Leadership Forum</a>. We hope to see you there!
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Eira Hayward

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