If you’re a working product manager in the early stages of your career it’s difficult to understand what to focus on first – our Foundations workshop will help you master the skills you need to excel in the craft of product management.

💡 Know You’re Doing the Right Stuff
Get a firm understanding of your role as a product manager – know you’re asking the right questions, and gain the confidence you need to make those all-important decisions.

🧰 Enhance Your Toolkit
Learn the core overarching product processes needed for getting a good product out of the door, including the key skills, tools, and frameworks required and how to decide which ones to use and when.

🤝 Master Those All-Important People Skills
Learn how to hone your product management core team communication skills, how to think about “culture as product”, and in turn foster a team that is geared towards continuous improvement.

What will you learn?

Product Development Lifecycle

• The stages of the product lifecycle and how they fit into your role
• Learning Mindsets and how they apply at each stage of the product lifecycle
• Evolving your craft as a product manager

Goals Alignment

• OKRs vs. KPIs vs. Metrics
• Breaking down business goals for your product
• Aligning the team and organisation around goals
• The difference between business goals and product outcomes

Hypothesis and Testing

• Crafting an effective hypothesis
• Ways to test your hypothesis
• Planning a valuable experiment

User Interviews

• Creating user interview scripts
• Different types of interview
• Components of a user interview and when to use them
• Conducting user interviews and avoiding bias

Product Roadmapping

• Understand the purpose of a roadmap
• Determine the right structure for your product roadmap
• Facilitate a collaborative roadmap creation and update process
• Identify outcomes and themes out of features and solutions

Your Role in the Team

• How to lead without authority
• Cultivating psychological safety
• Nurturing creativity

Price – £650 inc. VAT
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Product management comes with massive responsibility but often little authority. Our Communication & Alignment workshop teaches you how to begin adding a layer of strategy to your tactical activities in order to align your organisation around your process and vision – ensuring you have maximum impact!

💡Get Strategic
Gain a firm understanding of how to add a layer of strategic thinking to your day-to-day grounded, tactical activities – because product management is inherently a strategic role.

🛠 Know Which Tools to Pick
Understand the variety of frameworks and tools that are at your disposal, how to decide which one to choose, and that there is no ‘one size fits all’ product solution.

🤝Take Everyone With You on the Journey
Learn how to engage your team and stakeholders early on in the product process so that they can be a supporter of the vision that they’ve helped co-create, ensuring that your product gets out the door!

What will you learn?

Strategic Impact

• Your role as a product manager within your organisation
• The role of ‘process’ in your product practice
• The importance of influence

Stakeholder Management

• How to build valuable relationships that benefit your product
• Identifying and mapping your stakeholders
• Extracting valuable insights from your stakeholders
• Uncovering your stakeholders’ motivations and using them to drive alignment

Team Communication

• Build an effective communication strategy
• Break down the characteristics of your report
• Structure and format a report that serves your audience
• Identify situations where bias can influence your report

Alignment

• Highlight the importance of alignment when presented with new opportunities
• Build a methodical, defensible framework for evaluating opportunities as a team
• Identify what information you might need to evaluate

Prioritisation

• Different prioritisation methods and frameworks
• Prioritisation as a collaborative process
• Placing evidence-driven decision-making at the heart of your priority conversations

Facilitating Discussions

• Techniques to drive conversations toward decisions and action
• Identifying facilitation best practices
• Crafting a successful workshop/collaboration session

Price – £650 inc. VAT
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In Metrics for Product Managers, we will cover all the fundamentals that a product manager needs to know about metrics. We focus on the role that you as the product manager should play in the metrics process, how to manage teams so that you can collaboratively track towards success, and how you can drive better data-driven decisions and insights.

During the workshop, you’ll take the theory you learn and craft your own metrics plan based on your product and work – collaborating with your peers & trainer as you build. You’ll go back to work empowered to apply your plan, and ready to drive towards even greater products!

What will you learn?

What do we measure and why?

• The importance of metrics
• Your role as a product manager in metrics
• How other organisations measure
• Building evidence-driven culture

Crafting Metrics

• How to create quality metrics that fit your company strategy
• The difference between common metrics frameworks
• Using the North Star metric

Key Metrics Concepts

• The different types of metrics and when to use them
• How to understand customers and behaviour
• The jargon of metrics

Creating your Metrics Plan

• An overview of the metrics process
• Breaking down business goals into actionable metrics
• Building out your metrics plan using our Metrics Planning Canvas

Risks

• Considering what can go wrong with metrics
• Common biases
• Crafting Check Metrics to guard against unintended consequences

Operationalising Metrics

• Implementing metrics tracking
• The importance of communication in the metrics process
• When and how to report on your metrics

Price – £750 inc. VAT
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Product managers work within a complex landscape of organisational systems and processes, all intertwined and dependent on one another. As the product manager, your job is to help your team navigate these systems to uncover friction and opportunities, and drive action.

Mapping is an invaluable learning and communication tool you can use to break down any system, flow or process into digestible elements. This process will empower you to work through problems visually with your team, pulling apart complexity to uncover the next most valuable action.

During the course of this workshop, you will build your own map using a product problem or challenge from your own career. We have designed this workshop so that you take the learnings from each of the below modules and apply it right away using your own map, enabling you to fully grasp the concept of mapping. The opportunity to collaborate with your trainer and peers as you build your map is an invaluable way to get feedback and learn from your classmates.

But what is a map?
A map is a visualisation of the way pieces of information relate to one another. We are surrounded by simple maps every day: calendars, backlogs, meeting agendas. As product managers, we can use maps to help our teams pull apart complex problems and uncover the most valuable next steps to drive action. Maps can be applied in all areas of product management, to any problem.

What will you learn?

• Introduction to Systems Thinking – An overview of mapping, its origins in systems thinking, and how it can be used in your organisation
• Problem Definition – Setting a goal for your map (what problem are you trying to work through, or what opportunity are you trying to uncover)
• Key Elements of a Map – Understanding the different components of maps, how they can fit together, and where to start
• Building your Map – Working through your own challenges by building your own map, with class discussions about how your peers are applying this thinking to their own work
• Mapping Process – Different approaches to maps, how to map when you have gaps in your knowledge, and processes for different mapping scenarios
• Mapping Outcomes – Effectively facilitating your map towards actions and leveraging your map for maximum impact
• Mapping Culture – What a mapping and systems thinking culture looks like, how you can ensure internal support of the mapping process, and an overview of map facilitation techniques

Price – £750 inc. VAT
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