Product Launch

Why premortem exercises can be an excellent way to identify potential risks that might affect the success of your product launch Read more »

Many products don’t make an impact because of failures in planning and execution, says Itamar Gilad, who runs through his GIST framework as a way of preventing this Read more »

The decision to launch a product is a significant one, filled with countless considerations and many moving parts. This guide aims to provide everything you need to know about product launch. Read more »

In this #mtpcon San Francisco talk, Merci Grace, Angel investor, and former Head of Growth at Slack, and offers an iterative framework to plan and execute the product discovery phase that provides value to your customer. Watch the video to see the talk in full, or read on for the key points. Read more »

In the opening keynote talk at #mtpcon San Francisco 2023, Christian Idiodi, Partner at Silicon Valley Product Group, led an engaging session on the art of building magical products. Watch the video in full, or read on for a recap of this insightful talk. Read more »

Jayendran Gopalsami has been a Product Manager and Consultant for almost 15 years in the Supply Chain domain. He shares how he was able to overcome the challenges of not only building great products but also successfully launching them on time and delivering customer value. Read more »

Launching on Product Hunt can be a great way to generate interest in your product. Here Ksenia Khriptovich describes her experiences of launching the Nitro translation service on Product Hunt and offers some tips for those trying to do the same. Read more »

In his column, product leader Dave Martin explores adopting a product-led approach during times of turbulence.  Read more »

Tanguy Crusson, Product leader at Atlassian joins us on The Product Experience podcast this week to talk all about product launches. Tune in to find out his thoughts on why most products fail, and learn how he successfully launched a new product at Atlassian. Read more »

Regardless of whether a B2B company adopts a ‘sales led’, ‘product led’ or ‘hybrid product led, sales assisted model, product managers play a pivotal role in providing an x-functional linkage between customers, sales and marketing org and engineers. In this post, Ankur Goel lists 6 critical ways that the best product managers provide the necessary linkage and add value in his guest post. Read more »