Product Launch
LATEST POSTS
Managing Manufactured Products: Preparing to Launch
In this third post in his series on product management for manufactured products, Dustin Levy looks at how you prepare for launch. You can read his earlier posts here and here. During development you’ve been building prototypes and presenting them to key customers for feedback. Often, these prototypes will demonstrate selected features or subsystems of the […]
Four Honest Lessons from Intercom's Biggest Product Launch Ever by Mark Ryan
On the first World Product Day, late last month, Mark Ryan, a senior product manager from messaging software supplier Intercom in London, gave a deeply personal talk at the probably highest-ever ProductTank venue – the 23rd floor at eSailors in Hamburg. He shared some great lessons on how Intercom has built a new version of […]
New Product Development: an Introduction to Gate Systems
New product development is a risky business for companies – the failure rate for product launches hovers around 40%. A quick look at Product Hunt demonstrates there is a flourishing market for new products, all of them competing for our time and money. Companies that have previously found success with one product must invest in the next […]
The Testing Mindset - How to Find Product/Market fit
“There is a way to do it better. Find it!” Thomas Edison Here’s the thing with innovation, you can’t just tell people to be innovative. A great idea doesn’t always come when you’re sitting at your desk between 9:00am and the end of your working day. Here at etventure we’ve tried various approaches to innovation […]
How do you Build a Million-Dollar Product?
I am a product manager. I’ve been one for over a decade, and I absolutely love it! Building new products, and building them from scratch gives me a huge boost! Interestingly a few of these products have crossed the million-dollar mark; so I wanted to share a few of my secret mantras that can help you […]
Product Development When you Don't Have the Right Technology Expertise
A few months ago, I was given the task of delivering a product using technology that our company had never worked with and that our team had never encountered. My first thought was that it was highly risky and that there was little chance of success. But my second thought was: “OK, if I don’t […]
Understanding how Design Thinking, Lean and Agile Work Together
The ideas of Agile are great. It’s the way it has been codified into rituals and certifications, and rolled out mindlessly that misses the point. When people talk about Lean, the conversation often ends at process optimization, waste, and quality, and misses so much of what the Lean mindset offers. Design Thinking is held high as the […]
Taylor Wescoatt - Being the First Product Manager
In working at Seedcamp and helping over 100 startups understand product thinking, Taylor Wescoatt has learned some valuable lessons he’d like to share, together with some real-world examples to drive the point home! Being the first product manager at a startup typically means being the 10th or 15th employee, and recognizing that – although product […]
Product Development: Turning Months Into Weeks
How quickly your definition of “ambitious” can change. Five years ago getting a dog, starting a web company, working on huge projects here at Invoke all would have seemed hugely ambitious to me, but I’ve done them all. Building an effective real-time chat that syncs perfectly between consumers and supports e-commerce would have been ambitious […]
How bad Ideas get on the Roadmap
Assimilating new hires can take a big bite out of your schedule, but it’s a process I’ve always enjoyed, despite this. Having a captive audience eager to learn about the product is red meat to me. The only part of it that ever made me cringe was when a question about the product roadmap caught me […]