Product Launch
LATEST POSTS
SUNDAY REWIND: It's all about the outcome
In this Sunday Rewind, we look back to when Georgie Smallwood, CPO at Tier Mobility, explained why an understanding of outcomes and impacts is essential to successful product management. […] Read more »
Keys to a successful product launch - Derek Osgood on The Product Experience
What are the keys to a successful product launch, and how do you make sure you have all the right components upon release? We spoke to launch expert, Derek Osgood, to gain all of the key insights. […] Read more »
Killing product zombies: a five-step approach
As product people, we find features, processes, and products that aren’t functioning well. This article is an overview of a trigger list, that a team can refer to identify and kill such non-functioning product zombies. […] Read more »
Epic alignment by Nils Janse
In this ProductTank Bristol talk, Nils Janse, Founder at Delibr, explains how the best product managers work with feature documents. […] Read more »
A designer, a product manager, and an engineer walk into a bar...by Karishma Irani
In this #mtpcon Digital Americas session, Karishma Irani, group product manager at LaunchDarkly explains a Triad process that can increase effectiveness when planning and scoping out new product ideas. […] Read more »
The data says your website sucks - Rachel Obstler on The Product Experience
How do people make bad products? We chatted with Rachel Obstler, Heap’s VP of Product, to understand how we can use metrics to suck less. […] Read more »
Early and often: the secrets to product success
Businesses today are more competitive than ever—constantly working to innovate and dominate a particular market. But oftentimes, businesses rush to get their products out the door without understanding what’s needed to build an offering that will truly benefit their target customer base. According to renowned innovation expert Clayton Christensen, there are over 30,000 new products introduced […] Read more »
Lessons from building the UK's test and trace app - Randeep Sidhu
As product people, it’s important for us to love our products, our customers, and the problems we’re trying to solve. (though not in that order!). A lot of the time, though, we’re not really working on something truly important. That’s not the case for Randeep Sidhu—he got a call to help rescue the UK’s Covid-19 […] Read more »
Mastering your product delivery: a guide on workflow management
Workflow is a managed flow in which your work goes from its inception all the way to its creation. This may sound easy at face value, but there are many moving parts that come in and out of the workflow process and before the workflow is even devised yet, there are many steps that come […] Read more »
The importance of a compelling mission and a user-focused strategy by Johannes Mayer
In this ProductTank Vienna talk, director of product management at Kununu, Johannes Mayer, illustrates the importance of having a company mission by explaining how things worked at Kununu in the past, the problems they faced, and how they solved them. […] Read more »