Product Launch
LATEST POSTS
The data says your website sucks - Rachel Obstler on The Product Experience
How do people make bad products? We chatted with Rachel Obstler, Heap’s VP of Product, to understand how we can use metrics to suck less. […] Read more »
Early and often: the secrets to product success
Businesses today are more competitive than ever—constantly working to innovate and dominate a particular market. But oftentimes, businesses rush to get their products out the door without understanding what’s needed to build an offering that will truly benefit their target customer base. According to renowned innovation expert Clayton Christensen, there are over 30,000 new products introduced […] Read more »
Lessons from building the UK's test and trace app - Randeep Sidhu
As product people, it’s important for us to love our products, our customers, and the problems we’re trying to solve. (though not in that order!). A lot of the time, though, we’re not really working on something truly important. That’s not the case for Randeep Sidhu—he got a call to help rescue the UK’s Covid-19 […] Read more »
Mastering your product delivery: a guide on workflow management
Workflow is a managed flow in which your work goes from its inception all the way to its creation. This may sound easy at face value, but there are many moving parts that come in and out of the workflow process and before the workflow is even devised yet, there are many steps that come […] Read more »
The importance of a compelling mission and a user-focused strategy by Johannes Mayer
In this ProductTank Vienna talk, director of product management at Kununu, Johannes Mayer, illustrates the importance of having a company mission by explaining how things worked at Kununu in the past, the problems they faced, and how they solved them. […] Read more »
Reading the gaps in product
You can get a lot of highly valuable information from the white space between all the words we read every day—does that sound like magic? In the following post, I explain why this has nothing to do with magic but it can be a very powerful tool for every product person. […] Read more »
Designing for AI by Emily Sappington
How can we do AI? In this ProductTank London talk, Emily Sappington, Product Director at Babylon Health, tells us how to answer that question by setting proper user expectations and creating minimal viable intelligence. The key points of her talk include: What makes someone or something smart? The importance of setting expectations How to handle the […] Read more »
Refreshing the Mind the Product brand for the next decade
Over the coming days, weeks, and months you’ll notice that our brand has received a bit of a makeover. In this post, we’ll reveal how we’ve chosen to elevate our beloved venn, brand colours, and more. Mind the Product started as ProductTank in 2010 – a simple meetup with just 25 people in the back […] Read more »
Building Products for Bharat by Arpit Maheshwari and Smriti Pant
In this ProductTank Delhi talk, Arpit Maheshwari and Smriti Pant, Product Managers at Hike, take us through how Indian products are being built to solve local problems in cities throughout the country. Watch the video to see their talk in full or read on for a summary of their key points: What is Bharat and […] Read more »
Stress-free Feature Releases - A Simple Guide to Progressive Rollouts
I’m currently on the brink of launching a major product update – one that will affect many of our high value clients. And yes, it’s stressful. The questions swirling around in my head include: Does the functionality work in production? How do the users respond? How does this impact operational cost? In other words, do […] Read more »