LATEST POSTS

The importance of a compelling mission and a user-focused strategy by Johannes Mayer

BY Andres Phillips on July 12, 2021

In this ProductTank Vienna talk, director of product management at Kununu, Johannes Mayer, illustrates the importance of having a company mission by explaining how things worked at Kununu in the past, the problems they faced, and how they solved them. […] Read more »

Reading the gaps in product

BY Emely Uebler on June 29, 2021

You can get a lot of highly valuable information from the white space between all the words we read every day—does that sound like magic? In the following post, I explain why this has nothing to do with magic but it can be a very powerful tool for every product person. […] Read more »

Designing for AI by Emily Sappington

BY Andres Phillips on May 17, 2021

How can we do AI? In this ProductTank London talk, Emily Sappington, Product Director at Babylon Health, tells us how to answer that question by setting proper user expectations and creating minimal viable intelligence. The key points of her talk include: What makes someone or something smart? The importance of setting expectations How to handle the […] Read more »

Refreshing the Mind the Product brand for the next decade

BY Martin Eriksson on March 25, 2021

Over the coming days, weeks, and months you’ll notice that our brand has received a bit of a makeover. In this post, we’ll reveal how we’ve chosen to elevate our beloved venn, brand colours, and more. Mind the Product started as ProductTank in 2010 – a simple meetup with just 25 people in the back […] Read more »

Building Products for Bharat by Arpit Maheshwari and Smriti Pant

BY Andres Phillips on March 15, 2021

In this ProductTank Delhi talk, Arpit Maheshwari and Smriti Pant, Product Managers at Hike, take us through how Indian products are being built to solve local problems in cities throughout the country. Watch the video to see their talk in full or read on for a summary of their key points: What is Bharat and […] Read more »

Stress-free Feature Releases - A Simple Guide to Progressive Rollouts

BY Antoine Banctel-Chevrel on November 17, 2020

I’m currently on the brink of launching a major product update – one that will affect many of our high value clients. And yes, it’s stressful. The questions swirling around in my head include: Does the functionality work in production? How do the users respond? How does this impact operational cost? In other words, do […] Read more »

Creating and Marketing Cybersecurity Products by Richard Reiner

BY Andres Phillips on December 26, 2019

In this ProductTank Toronto talk, Richard Reiner, Executive Chairman at dfuse, takes us through various case studies and lessons learned from his experience building and marketing products in the cybersecurity space. His key points include: Creating a category at Assurent Surviving in a maturing market at Enomaly Consumer security at PasswordBox Creating a Category at Assurent […] Read more »

How we Moved From Idea to Live Product in Eight Days

BY Harriet Adams on October 17, 2019

Digital consultancy Red Badger designed and built ShareThyme, a platform to connect generations through cooking, at speed. Here’s a look at how they did it and the open question, ‘what’s next’? At Red Badger we’re forever speaking to people, clients or otherwise, who have brilliant ideas. Not small ones – we’re talking market-changing, behaviour-altering, competitor-leapfrogging […] Read more »

Rapid Prototyping - Philip Pantelides on The Product Experience

BY The Product Experience on September 4, 2019

For our first episode back after a summer break, we chat with Philip Pantelides, who takes us on a journey through Japan, Indonesia and beyond. (er, Bristol.) As the Head of Product for Premium Services at Cookpad, Philip has become known for his unstinting attention to detail, and taking rapid prototyping to a whole new […] Read more »

Internal Product Development at the Financial Times by Claire Parker

BY Annie Witcombe on June 10, 2019

In this ProductTank London talk, Claire Parker describes how the Financial Times built internal tools for editorial use by using a product development approach. She covers how this has grown over the years and discusses the ways in which the FT has helped other companies to grow through partnerships and collaborative projects. Four years ago, […] Read more »