Product Management Metrics and KPIs
As product managers it is our job to discover that which is valuable, feasible, viable, and usable. Defining the right metrics and KPIs is therefore a crucial part of product management, so that we can measure our progress and know if we’re successfully driving the right outcomes. As an added bonus, placing metrics and KPIs at the heart of evidence-driven culture creates a shared language for the rest of our team and company to understand our goals and whether we’re headed in the right direction or not.
📈 Product Metrics Training 📊
In our Metrics for Product Managers remote workshop, we focus on the role that you as the product manager should play in the metrics process, how to manage teams so that you can collaboratively track towards success, and how you can drive better data-driven decisions and insights. Book now
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LATEST POSTS
How product leaders can make better decisions with iterative analytics
When we ask questions about our data, we rarely walk in a straight line to the answer. Instead, data analysis often follows a more circuitous, creative process: we ask a question, discover our first effort to answer it is incomplete, reshape our data, bring in new data, consult a domain expert to rework our hypothesis, […] Read more »
MTP panel: How to define the metrics that matter
In this exclusive Prioritised member session, our panellists, Ashley Fidler, John Cutler, and Adam Thomas, discussed how to create those hard-to-define ‘quality’ metrics. The panel, moderated by Emily Tate, Managing Director at Mind the Product welcomed: Ashley Fidler, VP Product at Pure Group John Cutler, Head of Product Research and Education at Amplitude Adam Thomas, Lead […] Read more »
The dos and don'ts of product analytics
Analytics help product people to realise their product goals through being evidence and outcome driven — today they are a vital part of any product person’s toolkit. This deep dive into analytics aims to give you some background information on analytics, some handy dos and don’ts and also shares some key insights from a new […] Read more »
Top product metrics talks from Mind the Product
As product managers, it is our job to define the right metrics and KPIs for our products and our businesses, which is critical if we want to measure our progress and know if we’re successfully driving the right outcomes. But how do you do that? In no particular order, here are eight of our best […] Read more »
Metrics of Success - Rik Higham on The Product Experience
We all know that we need to measure what matters; that if it’s not measured, then it’s not managed. We know that we need to have a North Star; that we need to run A/B tests; and that A/B tests are awful. We also know there’s a massive difference between what we read in the […] Read more »
The importance of metrics maturity for evidence-driven teams
Everyone wants to be in an evidence-driven team, using research and data to drive their product decisions. We all know it’s the best way to work, but what does it mean in practice? How can you tell if your team is truly evidence-driven? And if it’s not, how do you change things for the better? […] Read more »
Bets, Boards, Missions and North Stars by John Cutler
In this ProductTank Barcelona talk, John Cutler, Product Evangelist at Amplitude, showcases some simple hacks he’s used time and time again as an advisor to help nudge organizations forward and get them thinking in new ways. His key points include: The messy middle Framing bets Explore “ownership” boundaries Hack the language North star framework Watch the […] Read more »
Is it time to rethink your analytics strategy?
Advertorial As a product person, you know the value of analytics. Done right, these tools can enable your application to unlock a whole host of benefits for both you and users, especially when it is embedded. […] Read more »
Is your Product Underperforming?
As a long time Product Manager, it was with a certain trepidation that I accepted a promotion to become Head of Data at tutti.ch. tutti.ch is a free-to-sell-on classifieds platform based in Zürich, Switzerland. The role came with the hopes and expectations to unlock value from the data we collect from the millions of customers […] Read more »
AARRR vs RARRA: Pirate Metrics Explained
Pirates metrics have become a popular model for business growth — but what are they and do they actually lead you to that buried treasure? First presented by Dave McClure in his presentation “Startup Metrics for Pirates” in 2007, the AARRR method was originally meant for tracking product marketing and management and focused on acquisition. However, […] Read more »