Product Management Metrics and KPIs
As product managers it is our job to discover that which is valuable, feasible, viable, and usable. Defining the right metrics and KPIs is therefore a crucial part of product management, so that we can measure our progress and know if we’re successfully driving the right outcomes. As an added bonus, placing metrics and KPIs at the heart of evidence-driven culture creates a shared language for the rest of our team and company to understand our goals and whether we’re headed in the right direction or not.
📈 Product Metrics Training 📊
In our Metrics for Product Managers remote workshop, we focus on the role that you as the product manager should play in the metrics process, how to manage teams so that you can collaboratively track towards success, and how you can drive better data-driven decisions and insights. Book now
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Is it time to rethink your analytics strategy?
Advertorial As a product person, you know the value of analytics. Done right, these tools can enable your application to unlock a whole host of benefits for both you and users, especially when it is embedded. […] Read more »
Is your Product Underperforming?
As a long time Product Manager, it was with a certain trepidation that I accepted a promotion to become Head of Data at tutti.ch. tutti.ch is a free-to-sell-on classifieds platform based in Zürich, Switzerland. The role came with the hopes and expectations to unlock value from the data we collect from the millions of customers […] Read more »
AARRR vs RARRA: Pirate Metrics Explained
Pirates metrics have become a popular model for business growth — but what are they and do they actually lead you to that buried treasure? First presented by Dave McClure in his presentation “Startup Metrics for Pirates” in 2007, the AARRR method was originally meant for tracking product marketing and management and focused on acquisition. However, […] Read more »
How The Growing Importance of Customer Retention is Changing Product Management
The SaaS industry is undergoing a quiet revolution. Competition is increasing, products are becoming less differentiated, customers are becoming less loyal, and the cost of acquiring new customers is rising year after year. It’s within this landscape that retaining existing users has become just as important as acquiring new ones. This article focuses on the […] Read more »
How to Connect Your Product Work to Your Top Business Metrics, By Pratima Arora
In this ProductTank San Francisco talk, Head of Product at Confluence, Pratima Arora gives us a framework for making sure that our work has an impact on the overall business goals of the organization. Her key points include: Transferring from engineering to product management Changing customer DNA Three key business drivers Watch the video to see […] Read more »
Key Experience Indicators for Product Managers by Tomer Sharon
In this ProductTank New York talk, Tomer Sharon, Managing Director, Head of User Research & Metrics at Goldman Sachs, introduces us to Key Experience Indicators (KEIs). The key points of his talk include: Framing Principles The Google HEART framework Actions to take Watch the video to see Tomer’s talk in full. Or read on for […] Read more »
Product Metrics for Noobs by Jeff Patton
In the first talk of this year’s World Product Day at ProductTank Auckland, Jeff Patton sheds light on product metrics. He says they don’t have to be confusing and frustrating, in fact they are quite simple. When people talk about metrics, words like Revenue, ARR (Annual Recurring Revenue), and NPS come to mind, but these are […] Read more »
The Only Product Metric that Matters by Josh Elman
As product managers we spend a lot of our time thinking about product metrics, and all companies, from startups to corporates, spend a lot of time figuring out whether their metrics are good enough. Are the metrics good enough to raise money, or good enough to keep working on a feature or product, or good […] Read more »