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Pricing
Getting pricing right is one of the most important and challenging parts of building a product. It affects how customers perceive value, how your product competes, and how the business grows. In this section, you’ll find practical guidance, lessons from real-world experiences, and proven approaches to help you price with clarity and confidence.
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Designing Pricing Strategies: Don't Ask – Experiment!
Using Behavioural Economics and Dynamic Pricing With Your Products
Video: Making Hard Strategic Decisions about Products & Portfolios
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