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B2B product management

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Successful product management in companies where it’s least understood

Measuring critical user journeys – Javier Andrés Bargas-Avila (UX Director, Google)

A new way to look at applied experiments

Product survey findings: Only 15% of users are embracing AI features 

Building high-performing product teams: The PDLC approach

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Overcoming the 20% feature usage challenge

Product Management

Three product leaders to learn from at #mtpcon inside Pendomonium

Join our podcast hosts Lily Smith and Randy Silver for in-depth conversations with some of the best product people around the world! Every week they chat with people in the know, covering the topics that matter to you - solving real problems, developing awesome products, building successful teams and developing careers. Find out more, subscribe, and access all episodes on <a href="https://www.mindtheproduct.com/the-product-experience/">The Product Experience homepage</a>.

The Product Experience

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<p><img loading="lazy" decoding="async" class="alignright size-medium wp-image-23449" src="//wp-content/uploads/2021/03/Fanny_Fejes_886x840-1-300x284.png" alt="Fanni Fejes" width="300" height="284" srcset="/wp-content/uploads/2021/03/Fanny_Fejes_886x840-1-300x284.png 300w, /wp-content/uploads/2021/03/Fanny_Fejes_886x840-1-768x728.png 768w, /wp-content/uploads/2021/03/Fanny_Fejes_886x840-1.png 886w" sizes="(max-width: 300px) 100vw, 300px" /></p>
<p>How much should you be charging? Are you leaving money on the table, or are you scaring away potential customers? Pricing strategy can be one of the biggest challenges for product people, so we asked Founders Factory coach Fanni Fejes to share some of the lessons she teaches founders.</p>
<p><span style="font-size: 1rem;">In this episode, sponsored by <a href="http://www.hotjar.com/mtp/" target="_blank" rel="noopener noreferrer">Hotjar</a>,</span><span style="font-size: 1rem;"> listen to learn about:</span></p>
<ul>
<li>Having a good pricing strategy</li>
<li>Applying anchor pricing</li>
<li>Using metrics well</li>
</ul>
<h3>Quote of the Episode</h3>
<blockquote class="blockquote"><p>If the pilot is free, make sure that it’s for a certain amount of time &#8211; and then you have the chance to renegotiate from there&#8230; In my personal experience, it&#8217;s easier to ask for more money than to ask for money at all.</p></blockquote>
<h3>Links mentioned in this episode</h3>
<ul>
<li>Follow Fanni on <a href="https://www.linkedin.com/in/ffejes/" target="_blank" rel="noopener noreferrer">LinkedIn</a></li>
<li><a href="https://bequest.com" target="_blank" rel="noopener noreferrer">Bequest</a></li>
<li><a href="https://foundersfactory.com" target="_blank" rel="noopener noreferrer">Founders Factory</a></li>
<li>Fanni&#8217;s article, <a href="https://www.mindtheproduct.com/how-to-price-your-product-in-a-startup/" target="_blank" rel="noopener noreferrer"><em>How to Price Your Product in a Startup</em></a></li>
</ul>
<h3>Get in Touch, Rate Us, and More!</h3>
<ul>
<li>Visit <a href="https://www.mindtheproduct.com/the-product-experience/" target="_blank" rel="noopener noreferrer">The Product Experience homepage</a> for more information and more episodes!</li>
<li>Know the perfect guest? Great! <a href="https://mindtheproduct.typeform.com/to/oi0UyX" target="_blank" rel="noopener noreferrer">Suggest them here</a></li>
<li>Chat to us on <a href="https://twitter.com/MTPpod" target="_blank" rel="noopener noreferrer">Twitter</a> or in our dedicated <a href="https://mindtheproduct.slack.com/messages/CE13B3A23" target="_blank" rel="noopener noreferrer">Mind the Product #podcast Slack channel</a></li>
<li>Review us on your podcast app so that we can use your feedback to be better</li>
<li>Like our theme music? It&#8217;s Hamburg-based <a href="https://open.spotify.com/artist/1VMVuOfARzbrNK6mCJs14o?si=As_IFCusT8y7mRIRikgYLw" target="_blank" rel="&quot;noopener noopener noreferrer">Pau</a>, featuring ProductTank Hamburg’s Arne Kittler!</li>
</ul>
<h3>Our Hosts</h3>
<p>The Product Experience is hosted by Lily Smith and Randy Silver.</p>
<p><strong>Lily</strong> enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. She&#8217;s currently Head of Innovation at Go Compare and has spent 13 years in the tech industry working with startups in the SaaS and mobile space. She&#8217;s worked on a diverse range of products &#8211; leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank Bristol (which now has 800+ members!) and runs ProductCamp in Bristol and Bath.</p>
<p><strong>Randy</strong> is a <a href="http://outofowls.com" target="_blank" rel="&quot;noopener noopener noreferrer">product consultant</a> and coach who has been working as an interactive producer and product manager across the US and UK for nearly 20 years. A recovering music journalist and editor, he launched Amazon’s music stores in the US and UK, and has worked across sectors including museums and arts groups, online education, media and entertainment, retail and financial services. He’s held Head of Product roles at HSBC and Sainsbury’s, where he also directed their 100+-person product community. Randy&#8217;s book, <a href="https://outofowls.com/book" target="_blank" rel="noopener noreferrer"><em>What Do We Do Now? A Product Manager&#8217;s Guide to Strategy in the Time of COVID-19</em></a> is out now, with all profits going to COVID-19 relief efforts.</p>
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Podcast

What most companies get wrong about product discovery – Frances Ibe (SVP of Product, Tide)

How to estimate responsibly in product – Neil Vass (Engineering Manager, The Co-op, BBC)

Product pitfalls: how to avoid them – David Pereira (CEO, CPO, omoqo GmbH)

The illusion of quick fixes in organisational change – Steve Hearsum (Consultant, Author)

The evolution of product management – Graeme Stuart (Head of Product, Aflac)

What organisations get wrong about market expansion – Chui Chui Tan (Growth and Strategy expert)

Navigating AI bias: Insights and strategies – John Haggerty (Founder, The PM Insider)

Pricing Strategy for Product Dummies – Fanni Fejes on The Product Experience

The Product Experience

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