Tag

Pricing

What if pricing was your best feature?

What if pricing was your best feature?

In this article, Amit Godbole, regional coordinator for ProductTanks in APAC and a consultant, shares how smart pricing strategies can be as impactful as new features and why pricing should be treated as a core part of your product experience

Amit Godbole

YouTube expands subscription strategy with Premium Lite pilot

YouTube expands subscription strategy with Premium Lite pilot

Louron Pratt

How to price your subscription product: insights and examples

How to price your subscription product: insights and examples

Yuri Berchenko, Product Partnerships Lead at YouTube outlines a few common strategies and models for setting pricing and shares practical tips and real-world examples. 

Yuri Berchenko

The dark art of product pricing

The dark art of product pricing

Andrew Skotzko

Demystifying freemium pricing – Dan Balcauski (Chief Pricing Officer)

Demystifying freemium pricing – Dan Balcauski (Chief Pricing Officer)

In this week's podcast,  Dan Balcauski shares his thoughts on the challenge of measuring uncertainty in pricing strategy and how tools like Fermi decomposition can be game-changers. Additionally, if you've ever wondered how to manage existing customers when you decide to tweak pricing and packaging, we've got you covered. Tune in for some pragmatic advice on pricing strategy, indicative pricing, and the reasoning behind 'contact us for a quote' approach.

The Product Experience

How to see through the 'know your customer' jungle

How to see through the 'know your customer' jungle

Quentin Denis, Head of Product at Shippr, discusses the challenges faced by marketplace businesses in ensuring the right person is conducting transactions and the importance of identity verification (KYC) and biometric authentication. He also provides insights into vendor selection, negotiation, and offers recommendations based on real-world testing and experiences.

Quentin Denis

Getting started with dynamic product pricing – Vishal Kapoor on The Product Experience

Getting started with dynamic product pricing – Vishal Kapoor on The Product Experience

The Product Experience

Nichole Mace: Products, pricing, and pitfalls

Nichole Mace: Products, pricing, and pitfalls

Louron Pratt

February's top product management content

February's top product management content

Eira Hayward

Getting your product pricing strategy right

Getting your product pricing strategy right

Louron Pratt

Pricing Strategy for Product Dummies  – Fanni Fejes on The Product Experience

Pricing Strategy for Product Dummies – Fanni Fejes on The Product Experience

The Product Experience

A Guide to Unlocking Growth with Optimized Pricing

A Guide to Unlocking Growth with Optimized Pricing

Patrick Campbell