B2B product management

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OKRs

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What we learned at Pendomonium and #mtpcon: Day 1

How internal product teams drive growth at Wise

Optimizing teams: A dual perspective on Team Topologies

From DataSnipper to ComplianceWise: Youssef Hounat on succeeding as a startup’s first product person

How to improve your relationship with data – Heather Williams (Director of Product, Elsevier)

<a href="https://www.linkedin.com/in/jess-lane-72152a123">Jess</a> loves coming to ProductTank and summarising the videos as an excuse to spend even more of her time exploring product management and product making. She's the first Product Manager and longest standing employee at Hire Space - a start up platform that helps users find inspiring venues for events. Get in touch for product chat or recommendations of the latest, cool event spaces!

Jess Lane

Business Case

Launching Complex Products in International Markets

I've been in the digital industry for over 10 years and have worked across small and large charities, as well as my own freelance projects. I am now Director of Digital at the sector leading creative agency William Joseph. 

Having been at Cancer Research UK for the last four years, I have been able to work on high volume, high profile campaigns such as Race for Life, Dryathlon and the much-quoted #nomakeupselfie. 

In that time I helped drive forward the charity’s digital product and marketing capabilities to be some of the most respected and successful in the sector. 

I'm always excited to work with other organisations, share expertise and swap cat gifs. Give me a shout!

James Gadsby Peet

Marketplace

Different Ways to Make Money With Multi-Party Products

With his background in technical editing, community building and product marketing, Chris' approach to product management is inherently centered around user narratives. He spent the first few years of his career working with the B2B developer products, prototyped an experimental technical publishing platform along the way, and then kick-started the Mind the Product platform. You can find him at ProductTank, or on twitter as @camassey.

Chris Massey

Behavioural Design

Designing Pricing Strategies: Don’t Ask – Experiment!

Monika combines the product management and agile coaching passion in leading products and product teams. She has led numerous business transitions of B2B software products and multi-sided marketplaces. Often shares her experience in managing Product Debt and is particularly interested in designing value proposition and pricing experiments.

Monika Turska

Authority

Using Behavioural Economics and Dynamic Pricing With Your Products

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Mind the Product

Sunday Rewind: How to avoid product discovery pitfalls, by Navin Nair

Guest Post

What a product manager does in three films and a box set 

Yuri has 15 years of product management and business development experience in the digital industry. He is passionate about driving innovation and achieving business growth through strategic partnerships and product development. Over the years Yuri has held several senior roles at Google and YouTube where he successfully launched products and scaled them globally through powerful partnerships in the telecommunications sector as well as in the entertainment industry, including music, media and gaming.

Yuri Berchenko

How to price your subscription product: insights and examples

Andrew Skotzko is a product management consultant and coach to product leaders and tech execs, occasionally acting as a fractional/interim product exec. For the past 15 years, he's been building teams and products used by 80M+ consumers and thousands of B2B customers.

Andrew Skotzko

Leadership nuggets

The dark art of product pricing

Join our podcast hosts Lily Smith and Randy Silver for in-depth conversations with some of the best product people around the world! Every week they chat with people in the know, covering the topics that matter to you - solving real problems, developing awesome products, building successful teams and developing careers. Find out more, subscribe, and access all episodes on <a href="https://www.mindtheproduct.com/the-product-experience/">The Product Experience homepage</a>.

The Product Experience

Podcast

Demystifying freemium pricing – Dan Balcauski (Chief Pricing Officer)

Quentin, a seasoned product professional, leads with innovation in the ever-evolving tech landscape. With a foundation in business from Solvay Business School and a background as a management consultant at Accenture Strategy, he brings a wealth of strategic prowess to his role as Head of Product. Combining his strategic insights with a knack for user-centric design, he has led transformative products developments that have allowed young companies to scale up and industrialize.

Quentin Denis

Customer Acquisition

How to see through the ‘know your customer’ jungle

Getting started with dynamic product pricing – Vishal Kapoor on The Product Experience

Louron serves as the Editor at Mind the Product, bringing nearly a decade of experience in editorial positions across business and technology publications. For any editorial inquiries, you can connect with him on LinkedIn or Twitter.

Louron Pratt

Business Model

Nichole Mace: Products, pricing, and pitfalls

Eira is an editor for Mind the Product. She's been a business journalist, editor, and copywriter for longer than she cares to think about.

Eira Hayward

February’s top product management content

Pricing

Getting your product pricing strategy right

customer experience

Pricing Strategy for Product Dummies  – Fanni Fejes on The Product Experience

Fanni Fejes is a Product Coach at Founders Factory, a corporate-backed accelerator and incubator for early-stage startups based in London. She was working on diverse selection of products from software to hardware before joining the Factory. Her natural curiosity led her to become a product manager and that is what makes her happy.

Fanni Fejes

How to price your product in a startup

Patrick Campbell is the Co-Founder and CEO of <a href="https://www.profitwell.com/" rel="nofollow">ProfitWell</a>, the industry leader in solving the hardest parts of subscription growth with outcome-centered products that reduce churn, optimize pricing, and grow your subscription business end-to-end. Prior to ProfitWell Patrick led Strategic Initiatives for Boston based Gemvara and was an Economist at Google and the US Intelligence community.

Patrick Campbell

Premium Content

A Guide to Unlocking Growth with Optimized Pricing

Kieran works across marketing, data, and product for D4 Software's various products. He thinks everything is connected when it comes to building software products. Prodlytic, a product analytics tool, is his current focus.

Pricing

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