LATEST POSTS

The dark art of product pricing: Product leader nuggets

BY Andrew Skotzko on March 22, 2024

Product pricing has been front and centre in mainstream news as of late. What are the most common pitfalls with pricing, and how can product teams get it right? Andrew Skotzko, Product Leadership Coach and Fractional CPO, shares his thoughts. Read more »

Demystifying freemium pricing - Dan Balcauski (Chief Pricing Officer)

BY The Product Experience on October 25, 2023

In this week’s podcast, Dan Balcauski shares his thoughts on the challenge of measuring uncertainty in pricing strategy and how tools like Fermi estimation can be game-changers. Read more »

How to see through the 'know your customer' jungle

BY Quentin Denis on September 28, 2023

Quentin Denis, Head of Product at Shippr, discusses the challenges faced by marketplace businesses in ensuring the right person is conducting transactions and the importance of identity verification (KYC) and biometric authentication. He also provides insights into vendor selection, negotiation, and offers recommendations based on real-world testing and experiences. Read more »

Getting started with dynamic product pricing - Vishal Kapoor on The Product Experience

BY The Product Experience on June 7, 2023

How can the pricing of a product be affected by supply and demand? In this weeks’ podcast, we spoke with Vishal Kapoor, Senior Director of Product at Shipt, he discussed the process behind dynamic product pricing strategy, when it’s right to introduce this method, and explains the lessons he has learned along the way. Read more »

Nichole Mace: Products, pricing, and pitfalls

BY Louron Pratt on March 20, 2023

Product managers today play an important role in determining the pricing strategy of their products. We speak to Nichole Mace, VP of Product Growth at Pendo, about the history of pricing and product, the struggles, and her tips to influence your pricing model that provide the most value for your users. Read more »

February's top product management content

BY Eira Hayward on February 28, 2023

From case studies to pricing strategies and career advice, February was another month of wide-ranging articles from Mind the Product, with something for everyone, no matter where they are in their product career. Read on to catch up on popular content that you may have missed. Read more »

Getting your product pricing strategy right

BY Louron Pratt on February 13, 2023

A not-so frequent topic for Mind the Product is the pricing strategy for your product and how to get it right. With help from product and pricing experts, we discover the key fundamentals for successfully executing this part of your product strategy. A pricing strategy is a model or method used to establish the best Read more »

Pricing Strategy for Product Dummies - Fanni Fejes on The Product Experience

BY The Product Experience on March 24, 2021

How much should you be charging? Are you leaving money on the table, or are you scaring away potential customers? Pricing strategy can be one of the biggest challenges for product people, so we asked Founders Factory coach Fanni Fejes to share some of the lessons she teaches founders. In this episode, sponsored by Hotjar, listen Read more »

How to price your product in a startup

BY Fanni Fejes on May 22, 2020

I’m sure you’ve heard about strategic or value-based pricing, where price is determined according to the value it creates for the customer. It sounds great; we all want to avoid overpricing or underpricing our product and any subsequent revenue loss, but how do we do it? I’m a product coach at Founders Factory. We’ve found Read more »

A Guide to Unlocking Growth with Optimized Pricing

BY Patrick Campbell on May 22, 2020

In this guide, Patrick Campbell, Co-Founder and CEO of ProfitWell, explains the basics of pricing your product, provides the key steps to help you develop a pricing strategy, and offers advice on implementing your pricing strategy too. Read more »