LATEST POSTS

Pricing Strategy for Product Dummies - Fanni Fejes on The Product Experience

BY The Product Experience on March 24, 2021

How much should you be charging? Are you leaving money on the table, or are you scaring away potential customers? Pricing strategy can be one of the biggest challenges for product people, so we asked Founders Factory coach Fanni Fejes to share some of the lessons she teaches founders. In this episode, sponsored by Hotjar, listen […] Read more »

Making Hard Product Decisions for All the Right Reasons

BY Louron Pratt on February 15, 2021

As product managers, it’s our job to think responsibly as we design and build products for our users. In this ProductTank Dublin talk, two speakers, Gibson Biddle and Kevin Devine, touch on this topic in different ways. Gibson Biddle talks us through some ‘wicked hard’ decisions and reveals the steps you should take to ensure […] Read more »

Capturing Customer Context for Cross-Channel Experiences by Cheryl Platz

BY Helene Sanchez on February 5, 2021 for Prioritised Members

In this November 2020 #mtpcon Digital session, Cheryl Platz, a multimodal design expert and author of Design Beyond Devices, shares a framework for capturing customer context and deepening your understanding of customers inspired by her time in improvisational theatre. Cheryl gets us thinking about the answers to questions such as: Is your customer experience straining at the […] Read more »

Using the 3 T's to Curate a Customer First Culture by Shyna Zhang

BY Andres Phillips on December 9, 2019

In this ProductTank San Francisco talk, Shyna Zhang, shows us how product marketing and product management can combine to create a customer-focused culture. Watch the video to see Shyna’s talk in full. Or read on for an overview of her key points. A product marketing and product management marriage The 3 T’s of customer obsession […] Read more »

Why you Should Organize Product Teams Around Customer Experiences

BY Panagiotis Goros on February 26, 2019

The world is full of examples of well engineered products that have failed to make an impact. What is common to them is that they failed to resonate with customers because they lacked the delight factor – the capacity to offer delightful user experiences. Such products can feel like a collection of features rather than […] Read more »

How to Avoid Being Blindsided by your Competition by Jeetu Patel

BY Megan Hart (Conlin) on April 12, 2018

Jeetu Patel, chief product officer at Box, joined us at ProductTank San Francisco to share his top tips to help product leaders stay ahead of their competition. In today’s competitive product landscape, Jeetu recommends focusing on the right problem, the right people and the right users to make your product stand out. Below is a […] Read more »

Mapping Experiences by Jim Kalbach

BY Tremis Skeete on April 4, 2018

Jim Kalbach is a respected author, speaker, and instructor in information architecture and UX strategy and currently Head of Customer Success at online whiteboard business Mural. His latest book, Mapping Experiences (O’Reilly, 2016), focuses on the role of visualizations in strategy and innovation and in this talk from ProductTank New York he discusses the roles […] Read more »

Getting the Best Products to Speak for Themselves

BY Jonathan Kim on March 7, 2018

Give Your Product a Voice In many companies, improving engagement is a reactive process: as a product manager you wake up to a barrage of support requests after launching a new feature, or your in-app analytics reveal that new users are skipping over key functionality and never reaching their “aha!” moment. You shoulder the burden […] Read more »

Optimize for an Experience not a Platform

BY Aaron Glazer on January 26, 2018

The pace at which new platforms are introduced is increasing rapidly. This means that our customers are always looking for the next opportunity to get their hands on new technology and use it in complex, exciting ways. Virtual reality (VR) and augmented reality are the buzzwords we can’t seem to escape or get enough of. Last year […] Read more »