Video: Turning Commoditised Products into Value-adding Services
This video captures Tim John's talk from October's ProductTank, which was about "Every product is a service waiting to happen"
Tim Johns is a product manager for Hive – British Gas’ corporate start-up. He has been responsible for the development of the Hive Active Heating service, launched in October last year. Prior to his current role Tim was a commercial manager of smart metering within British Gas.
In this video, Tim discusses how innovative companies are acting on the trend of turning increasingly commoditised products into value-adding services by seeking to better understand their customers, embracing new technology and applying great digital design. He shares his experiences as a Product Manager in Hive – the corporate start-up within British Gas who launched their connected heating service last year – as well as the trends that are inspiring his work.
About the author
Janna Bastow
Janna Bastow is one of the co-founders of Mind the Product, and kicked off her first event for product people with ProductCamp London in 2010, in an effort to meet and learn from other product managers. As a product manager always looking for better tools, Janna also co-founded ProdPad, product management and roadmapping software for product people. She often starts and stops conversations with the question: “What problem are you trying to solve?”
