Video: How to Screw Up B2B
Working in B2B product management is rife with pitfalls and failure states. Clancy Childs, Chief Product and Marketing Officer at Tizaro and our final speaker at ProductTank May, walked us through a variety of the tough situations he's had to face and overcome.
In his talk he attempts to help B2B product managers all over, covering things like Squeaky Wheels, Miss-Aligned Sales/Product, Organisational Go-To Market, and a variety of other horror stories.
Clancy (@cchilds) was the London-based Product Manager for Google Analytics, focussing on the feature development and international roll-out of Google Analytics Premium. This included launching features such as unsampled reporting, integration with Google BigQuery and privacy controls. Previously he worked on products including AdSense, Google Maps, Google Apps and Checkout.
About the author
Janna Bastow
Janna Bastow is one of the co-founders of Mind the Product, and kicked off her first event for product people with ProductCamp London in 2010, in an effort to meet and learn from other product managers. As a product manager always looking for better tools, Janna also co-founded ProdPad, product management and roadmapping software for product people. She often starts and stops conversations with the question: “What problem are you trying to solve?”
