Video: How Can a Product Influence Activity, Nutrition, and Lifestyle?
The theme of October's ProductTank was, Every Product is a Service Waiting to Happen.
In this video, Paul Landau addresses how a product can influence activity, nutrition, and lifestyle. Paul is the CEO and Founder of Fitbug, which he formed 2004, and 9 years on delivers a range of wellness solutions through a platform to various clients.
At ProductTank, he shared his insights into how designing the right product can change the behaviour of the consumer, motivate and challenge mindsets, and help people live a healthier lifestyle without dramatically having to change their lives.
About the author
Janna Bastow
Janna Bastow is one of the co-founders of Mind the Product, and kicked off her first event for product people with ProductCamp London in 2010, in an effort to meet and learn from other product managers. As a product manager always looking for better tools, Janna also co-founded ProdPad, product management and roadmapping software for product people. She often starts and stops conversations with the question: “What problem are you trying to solve?”
