Topic videos

Jobs to be Done by Joe Leech
26:47

Jobs to be Done by Joe Leech

In this MTP Engage Manchester talk, using a simple example, Joe Leech demonstrates how we can employ the “Jobs to be done” framework, deconstructing company outputs and examining the importance of user stories. Key Points: Evaluate the competitive space Don’t just think function – emotional and social job stories are significant You can’t rely on