Feeling uncomfortable about customer interviews? Tips for anxious product managers on making interviews easier

BY Marta Rolak on June 16, 2023

Product Director Marta Rolak looks at why talking to customers can be scary and shares some techniques to help product managers alleviate their anxieties during customer interviews Read more »

Interviewing customers: the art of asking questions

BY Eira Hayward on May 15, 2023

Maybe you work somewhere where user research is done by a specialist team, maybe you’re new to product management, maybe you’re looking into a possible new product, maybe your sales people are very protective of their contacts. There are several reasons why a product manager might be a step or two removed from direct contact with customers.

Read more »

Being user minded — MTP Engage Hamburg 2022

BY Tobias Freudenreich on September 1, 2022

This session On Being User Minded was one of the themed sessions during MTP Engage Hamburg 2022 (the others were On Being Responsible, On Giving Direction and On Being Human). Moderated by Product coach Shaun Russell, three high-profile speakers shared their perspectives on user-centricity. Read more »

Understanding and executing effective research

BY Louron Pratt on July 7, 2022

In this Ask me Anything (AMA) for prioritised members, Mind the Product’s Co-Founder, James Mayes, joined UX expert Laura Klien to answer all questions about research in product. Read more »

Experimentation for product teams: Part 1

BY Eira Hayward on March 21, 2022

Experiments allow us to measure the impact of our products and determine what works and what doesn’t. They should be a quick and inexpensive way for product managers to validate and prioritise their ideas. In the first of this two-part series we’ll dig into the types of experimentation product managers can use and reveal some Read more »

Leading product research with empathy

BY Sam Bowman on February 3, 2022

Research and empathy don’t always seem to go hand-in-hand. However, in this article, we will discuss how the former needs the latter in order to target customers and specific niches. Read more »

Simple steps to effective product research - Part 2: Getting it right

BY Eira Hayward on October 5, 2021

In the first of this 2-part series on product research, we look at how to get started with product research and at some golden rules to makes sure it goes well (read Simple steps to effective product research – Part 1: Getting started). I part 2, we look at what commonly goes wrong, how to Read more »

Simple steps to effective product research - Part 1: Getting started

BY Eira Hayward on October 4, 2021

As C Todd Lombardo, VP of Product and Experience at Openly, explained in his Prioritised AMA, Performing Effective User Research, product research done well can help you to avoid making a whole load of bad product decisions. But what are the practical steps you need to take to perform research well? In this 2-part, quick read Read more »

Conducting user research at scale - Kenton Hansen on The Product Experience

BY The Product Experience on September 8, 2021

Lily and Randy sat down with product director Kenton Hansen for this week’s podcast. We learned about conducting research for such a large, passionate community, qualifying candidates, sharing learnings, and much more. Read more »

Setting up research ops for customer discovery

BY Jase Clamp on May 13, 2021

There were a lot of sessions at our recent MTPCon APAC on Discovery. Really nothing represents the core of our craft more than connecting with customers and building empathy for their struggles. Following a round table, I thought I’d take some time to write down some recent tips/tricks that I’ve used for scaling discovery. Lucky Read more »