LATEST POSTS

Experimentation for product teams: Part 1

BY Eira Hayward on March 21, 2022 for Prioritised Members

Experiments allow us to measure the impact of our products and determine what works and what doesn’t. They should be a quick and inexpensive way for product managers to validate and prioritise their ideas. In the first of this two-part series we’ll dig into the types of experimentation product managers can use and reveal some […] Read more »

Leading product research with empathy

BY Sam Bowman on February 3, 2022

Research and empathy don’t always seem to go hand-in-hand. However, in this article, we will discuss how the former needs the latter in order to target customers and specific niches. […] Read more »

The most effective channels to gain customer feedback: Part 2

BY Andriy Zapisotskyi on January 13, 2022

We previously looked at the most effective channels to use to gain customer feedback. In the next part of this two-part series, we’ll be delving into the best ways to summarise and process it.  […] Read more »

Simple steps to effective product research - Part 2: Getting it right

BY Eira Hayward on October 5, 2021 for Prioritised Members

In the first of this 2-part series on product research, we look at how to get started with product research and at some golden rules to makes sure it goes well (read Simple steps to effective product research – Part 1: Getting started). I part 2, we look at what commonly goes wrong, how to […] Read more »

Simple steps to effective product research - Part 1: Getting started

BY Eira Hayward on October 4, 2021 for Prioritised Members

As C Todd Lombardo, VP of Product and Experience at Openly, explained in his Prioritised AMA, Performing Effective User Research, product research done well can help you to avoid making a whole load of bad product decisions. But what are the practical steps you need to take to perform research well? In this 2-part, quick read […] Read more »

Conducting user research at scale - Kenton Hansen on The Product Experience

BY The Product Experience on September 8, 2021

Lily and Randy sat down with Roll20.net product director Kenton Hansen for this week’s podcast. We learned about conducting research for such a large, passionate community, qualifying candidates, sharing learnings, and much more. […] Read more »

Setting up research ops for customer discovery

BY Jase Clamp on May 13, 2021

There were a lot of sessions at our recent MTPCon APAC on Discovery. Really nothing represents the core of our craft more than connecting with customers and building empathy for their struggles. Following a round table, I thought I’d take some time to write down some recent tips/tricks that I’ve used for scaling discovery. Lucky […] Read more »

Why every product and UX leader needs to be a storyteller

BY Jessica Hall on April 13, 2021

What are the priorities for the next few months? It’s the question I asked every time I went to help an organization struggling to release a new product or get customers to adopt their current ones. Sometimes people answered by saying they needed to ship things by a certain date, sometimes they gave me some […] Read more »

Remote Research - Anna Lee Anda on The Product Experience

BY The Product Experience on April 7, 2021

  For most of us, the way that we conduct user research has been different during a year of lockdowns.  Not so much for Anna Lee Anda, UX Research Manager at Zendesk — as someone with a global customer base, she’s been working with these techniques for ages. She joined us on the podcast to […] Read more »

Performing Effective User Research: Advice From C Todd Lombardo

BY Louron Pratt on March 10, 2021 for Prioritised Members

In this interactive AMA session for Prioritised members, C Todd Lombardo, author and VP of Product at Machine Metrics, discusses how performing effective user research can minimise the impact of bad product decisions. Watch the recording in its entirety or read on for the highlights, including: Why we make bad product decisions Doing the right product […] Read more »