Product Psychology

Libby was new to backpacking. Her first trip was a 4-day trek through the Sierras with a good friend who was far more experienced. Before setting off, they downloaded an app that tracked their speed, elevation gain and miles. At the end of the first day, they were eager to see how far and fast […] Read more »

Jen Dante, Head of Product for Payroll at Square, opens her talk at #mtpcon Singapore by telling us that humans are terrible at making predictions. This is unfortunate for product managers, given that at its core, our job is all about making predictions. We predict that making a change in our product will have a […] Read more »

Mona Patel is the customer experience expert behind the UX-led innovation and design company Motivate Design. She uses her knowledge of design research and ergonomics to deliver “mind-spinning” solutions to companies with customer-related research problems. But how does she spin their minds? How does she find the insights inside their data? She naturalises the research contexts. […] Read more »

In this #mtpcon London talk, Joe Leech shows us how, in order to design products that people love, we need to create experiences that fit into what people’s existing mental models predict for them. Procedural Knowledge Declarative knowledge is specific facts that we find hard to remember. Because facts are hard to remember, we convert […] Read more »

David Hawdale is an Experience Architect with a background in experimental psychology and cognitive science. At ProductTank London, David unpacked the science of decision making and suggests that Product Managers can make their products more appealing by designing with the ‘moment of decision’ in mind. System 1 and System 2 What do we know about […] Read more »

Simon Norris has over 20 years’ experience in bringing his psychology background to bear in running digital businesses. After his first 6 years working at the digital cutting edge for brands and corporations, he has focussed consistently on the experience that technology and businesses provide their customers, and took to the stage in London’d February ProductTank […] Read more »

Anna Cox is Reader in Human-Computer Action (HCI) at UCL Interaction Centre. She and her colleagues investigate how best to design technologies to make them usable, useful, and to create a positive user experience in the context of the real world. What she and her colleagues have found (And this shouldn’t surprise any of us) […] Read more »

We want to make people not just want, but love our brands – in doing so, we are focussing on “designing emotion”, but the way we understand emotion tends to be very limited. Julie Jenson Bennett dives into how our shifting understanding of emotion should be changing the way we design products, starting with the […] Read more »

Behaviour design is, in a nutshell, a set of techniques and patterns you can use to change the way people behave and make decisions, or “design that draws on behavioural psychology”. In this ProductTank talk, Kat Matfield points out that we’re all almost certainly already using elements of behavioural design, but accidentally and without necessarily knowing […] Read more »