LATEST POSTS

SUNDAY REWIND: Five psychological principles of persuasive product design by Nathalie Nahai

BY Eira Hayward on February 25, 2024

This week’s Sunday Rewind is a #mtpcon 2015 talk on the psychological principles of persuasive product design, from psychologist Nathalie Nahai. Read more »

Building great products through feedback and psychology: Amritha Arun Babu Mysore (Product Leader, Amazon)

BY Louron Pratt on December 15, 2023

In an interview, Amritha Arun Babu, AI/ML Product Leader at Amazon, delves into the fundamental principles propelling product leadership at the e-commerce giant. From prioritizing user expectations to navigating the intricacies of data quality in AI development, Amritha shares invaluable insights and delves into future trends that will shape the product management landscape. Read more »

The power of behavioral psychology in product

BY Sid Saladi on August 8, 2023

The article explores how behavioral psychology can be applied in product management. Read more »

The Biggest Missing Element in Most Product Experiences, According to Behavioural Science (Does Yours Have It?)

BY Kristen Berman on October 27, 2020

Libby was new to backpacking. Her first trip was a 4-day trek through the Sierras with a good friend who was far more experienced. Before setting off, they downloaded an app that tracked their speed, elevation gain and miles. At the end of the first day, they were eager to see how far and fast Read more »

The Promiscuous Product Manager by Jen Dante

BY Emily Tate on May 31, 2019

Jen Dante, Head of Product for Payroll at Square, opens her talk at #mtpcon Singapore by telling us that humans are terrible at making predictions. This is unfortunate for product managers, given that at its core, our job is all about making predictions. We predict that making a change in our product will have a Read more »

User Research and Psychology by Mona Patel

BY Annie Witcombe on March 4, 2019

Mona Patel is the customer experience expert behind the UX-led innovation and design company Motivate Design. She uses her knowledge of design research and ergonomics to deliver “mind-spinning” solutions to companies with customer-related research problems. But how does she spin their minds? How does she find the insights inside their data? She naturalises the research contexts. Read more »

Using Psychology to Supercharge Your Products by Joe Leech

BY James Gadsby Peet on December 7, 2018

In this #mtpcon London talk, Joe Leech shows us how, in order to design products that people love, we need to create experiences that fit into what people’s existing mental models predict for them. Procedural Knowledge Declarative knowledge is specific facts that we find hard to remember. Because facts are hard to remember, we convert Read more »

Decision-Making And Desirable Products

BY Chris Massey on December 12, 2016

David Hawdale is an Experience Architect with a background in experimental psychology and cognitive science. At ProductTank London, David unpacked the science of decision making and suggests that Product Managers can make their products more appealing by designing with the ‘moment of decision’ in mind. System 1 and System 2 What do we know about Read more »

Cultivating Product Mindfulness

BY Chris Massey on May 13, 2016

Simon Norris has over 20 years’ experience in bringing his psychology background to bear in running digital businesses. After his first 6 years working at the digital cutting edge for brands and corporations, he has focussed consistently on the experience that technology and businesses provide their customers, and took to the stage in London’d February ProductTank Read more »

Managing Interruptions = Better Digital Product Design

BY Chris Massey on March 25, 2016

Anna Cox is Reader in Human-Computer Action (HCI) at UCL Interaction Centre. She and her colleagues investigate how best to design technologies to make them usable, useful, and to create a positive user experience in the context of the real world. What she and her colleagues have found (And this shouldn’t surprise any of us) Read more »