post

Footer About

Footer Contribute

Footer Get Involved

Footer Links

Mind the Product

Career

Practical guide to move from IC to manager in product management

Artificial intelligence (AI)

How to build AI products that users trust: 3 core focus areas to stay user-centric

B2B product management

Artificial Intelligence (AI) & Machine Learning (ML)

Building Product Teams

Business Strategy

Data Driven Product Management

Digital Transformation

Diversity and Inclusion

Minimum Viable Product

OKRs

Prioritisation

Product Design

Product Research

Product Development Process

Product Ethics

Product Discovery

Product Leadership

Product Management Career

Product Strategy

Stakeholder Management

🌎 <a href="https://www.mindtheproduct.com/world-product-day/" style="color:#FFFFFF;text-decoration:underline;">Happy World Product Day!</a> Be sure to celebrate product, yourself, and your peers today! 🎉

Connecting fans to creators at Spotify (Dariusz Dziuk, Product Lead, Spotify)

Mistakes, learnings, and a product person’s relentless journey into leadership

Leading product ops at Delivery Hero with Koen Dubelaar

Everything wrong with the product management job market. And how to fix it

With his background in technical editing, community building and product marketing, Chris' approach to product management is inherently centered around user narratives. He spent the first few years of his career working with the B2B developer products, prototyped an experimental technical publishing platform along the way, and then kick-started the Mind the Product platform. You can find him at ProductTank, or on twitter as @camassey.

Product Manager

Chris Massey

<p>Behaviour design is, in a nutshell, a set of techniques and patterns you can use to change the way people behave and make decisions, or &#8220;design that draws on behavioural psychology&#8221;.</p>
<p>In this <a href="http://www.producttank.com/" target="_blank">ProductTank</a> talk, <a href="https://twitter.com/LovedayBrooke" target="_blank">Kat Matfield</a> points out that we&#8217;re all almost certainly already using elements of behavioural design, but accidentally and without necessarily knowing how the techniques work. If we practice behavioural design more deliberately and thoughtfully, then we&#8217;ll see vastly more valuable results &#8211; and to that end, Kat introduces a lightweight Behavioural Design Toolkit, and a set of resources available on her website: <a href="http://www.katmatfield.com/behavioural-design" target="_blank">www.katmatfield.com/behavioural-design</a></p>
<h2>The Essential Behavioural Design Toolkit</h2>
<p>For those of you who attended Mind The Product in 2014 and saw Nir Eyal speak about <a href="https://www.mindtheproduct.com/nir-eyal-building-habit-forming-products/" target="_blank">building habit-forming products</a>, Kat&#8217;s brief intro to Habits will be an excellent refresher.</p>
<p>Next, she dives into the idea of Cognitive Load, explaining how to understand it, and providing some great illustrations of how to know when you&#8217;re reducing the cognitive load (i.e. friction) your users encounter in your product. As part of the tool kit, there&#8217;s even a quick introduction to a &#8220;Holistic Cognitive Load Mapping&#8221; process (even Kat admitted that the name wasn&#8217;t too snappy).</p>
<p>Finally, Kat introduces the murky world of cognitive biases, and the huge potential they have to shape human behaviour (potentially to the benefit or detriment of your customers &#8211; tread carefully!) Lest this all become too academic, the talk finishes with some great real-world examples of cognitive biases, and the whole spread of behavioural design techniques, being brought together and used in coherent product experiences (specifically, an app for encouraging users to go the gym, and a way for banking customers to check their account balances).</p>
<h2>The Challenge</h2>
<p>Kat Matfield gives us a fantastic walkthrough of the essentials of behavioural design, and how to apply it to real-world products. She breaks down three fundamental techniques and concepts we can use immediately (and are probably <em>already</em> using without realising) to start nudging our users to behave in slightly different ways. The challenge for us is to decide exactly how we&#8217;d like our users to behave, and to start running small experiments to work out exactly which nudges will put them on the right path. As a first step, it&#8217;s probably worth asking yourself the question &#8211; <strong>how many of these techniques are you already using in your products?</strong></p>

core/freeform

What good product design looks like – Miguel Fernandez (VP of Product Design, Slack)

10x Product X Design: Product and research team collaboration by Jane Austin

Learnings from London: What is it like to hold Google in your hand?

Learnings from London: How to build a billion dollar app

Product Systems: How to manufacture lightning in a bottle by Oji Udezue

Product management meets UX design by Tanmay Goel, Emi Kwon, Simran Kaur

Designing a sustainable future by Leyla Acaroglu

Making Hard Product Decisions for All the Right Reasons

Product Vision 2020

The Importance of Empathy, By Jack Sheppard

Behavioural Design – What, Why and How

ProductTank Tokyo

ProductTank Düsseldorf

ProductTank Braunschweig

ProductTank Edinburgh

ProductTank Pittsburgh

ProductTank Austin

ProductTank Dubai

ProductTank Vienna

ProductTank Bristol

ProductTank Washington

ProductTank Bucharest

ProductTank Valencia

ProductTank Richmond

ProductTank Atlanta

ProductTank Bogotá

ProductTank Brno

ProductTank Paris

ProductTank Genève

ProductTank Columbus

ProductTank Orlando

ProductTank Baku

ProductTank Cluj-Napoca

ProductTank Rotterdam

ProductTank Montréal

ProductTank Waterloo

ProductTank Bangkok

ProductTank San Diego

ProductTank Hyderabad

ProductTank Hong Kong

ProductTank Thanh Pho Ho Chi Minh

ProductTank Charlotte

ProductTank Cardiff

ProductTank Exeter

ProductTank Norwich

ProductTank Manchester