LATEST POSTS

Don’t let your first Product Requirements Document be your last

BY Adam Darcy on January 20, 2022

This post shares some fresh research on how product managers are feeling when writing a Product Requirements Document followed by a practical tool to hopefully solve this problem. This should help you to auto-generate PRDs with less time, less effort and – most importantly – less anxiety! […] Read more »

Getting Started with JTBD - Mike Belsito on The Product Experience

BY The Product Experience on March 3, 2021

One of the key things to do in any product lifecycle is to review if it’s meeting your user’s needs. The last time we sat down to do this for the podcast, we decided to use the Jobs To Be Done approach, which led to a key question: how might we power up our JTBD […] Read more »

Product Accountability - Appraise Products Like a Manager

BY Courtland Halbrook on October 22, 2020

Performance reviews, evaluations, or appraisals are awful, and we need more of them. it’s time to recognize the need for Product teams to evaluate themselves based on the performance reviews of their products. This is meant to establish the mindset that in order to evaluate a Product Manager’s and Product Team’s performance it’s not about […] Read more »

Outcome-Driven Innovation for Product Managers

BY Chris Massey on January 23, 2017

Tony Ulwick is a pioneer of jobs-to-be-done theory, the inventor of the Outcome-Driven Innovation® (ODI) process, and the founder of the strategy and innovation consulting firm Strategyn. In this talk at ProductTank San Francisco, he shares how jobs-to-be-done theory and the Outcome-Driven Innovation (ODI) process are being used to help startups, Fortune 100 companies, and others be […] Read more »

Building High-Growth Products Using Jobs-To-Be-Done

BY Jay Haynes on November 23, 2016

I have been practicing jobs-to-be-done (aka jobs theory) for over a decade with the world’s leading companies, leading to me being the Founder & CEO of thrv.com. In this talk, I explain how product managers can use jobs theory to launch high-growth products. Turn Theory into Practice To start with, I demonstrate how product managers can transform […] Read more »