Customer Testing

34:42

Minimise the Gap Between Maker and User by Henrik Kniberg

James Gadsby Peet

In this keynote from #mtpcon London, Henrik Kniberg, an organisational consultant and developer at Crisp in Stockholm, discusses how creating great products requires us to reduce the gap between makers and users. Key points: If we want to create products people love (like Lego, Minecraft and Spotify) we must reduce the gap between makers and users