LATEST POSTS

Why it’s never a good idea to test your idea

BY Hamidreza Mojtabavi on May 24, 2022

Product Managers are bombarded with feature requests and ideas every day. Even in companies with profound product knowledge, they’re consistently asked to test those ideas in their daily routine. Here is why you shouldn’t do so as a product manager. […] Read more »

Develop Your Empathy and Create Better Products

BY Esther Kieft on February 11, 2020

We all know that empathy is a key ingredient in developing lovable products, so what can product managers do to cultivate it? I had a relatively unusual upbringing, and because of my father’s profession, we moved around every couple of years when I was a child. I attended international schools in Yemen, Thailand and Finland, […] Read more »

Minimise the Gap Between Maker and User by Henrik Kniberg

BY James Gadsby Peet on October 25, 2019 for Prioritised Members

In this keynote from #mtpcon London, Henrik Kniberg, an organisational consultant and developer at Crisp in Stockholm, discusses how creating great products requires us to reduce the gap between makers and users. Key points: If we want to create products people love (like Lego, Minecraft and Spotify) we must reduce the gap between makers and users […] Read more »

Key Questions to Answer Before Customer Testing

BY Taza MohammedBhai on August 2, 2016

Anyone who wants to get a new product or service to market must be confident that what they’re selling will be successful. The process of building confidence involves work  – before the concept is decided through market research to identify the opportunity, during the build with research to gauge customer reaction and again once the product is […] Read more »

Getting Value From Customer Testing

BY Jon Dobrowolski on December 2, 2013

A customer testing group can provide value in a variety of situations, ranging from a gut-check to getting long term deep insight. Here’s a guide on how user testing and consultation, alongside a tiered approach to segmenting your customers, can add value to your role as a product manager. Continuous User Testing & Consultation When […] Read more »