A how-to guide for product managers on structuring customer interviews Read more »
Practical advice for maximising the opportunity for insights from customer interviews Read more »
Feeling uncomfortable about customer interviews? Tips for anxious product managers on making interviews easier
Product Director Marta Rolak looks at why talking to customers can be scary and shares some techniques to help product managers alleviate their anxieties during customer interviews Read more »
Maybe you work somewhere where user research is done by a specialist team, maybe you’re new to product management, maybe you’re looking into a possible new product, maybe your sales people are very protective of their contacts. There are several reasons why a product manager might be a step or two removed from direct contact with customers.
In this #mtpcon Digital APAC keynote, product discovery coach Teresa Torres unpacks some of the ideas behind a cross-functional team-based approach to continuous product discovery. Watch the video to see Teresa’s talk in full (Mind the Product members can also watch the recordings of all our #mtpcon Digital APAC talks here). Or read on for an Read more »