Interviewing customers has never been more important - here's how you do it

BY Poornima Mohandas on November 28, 2023

A how-to guide for product managers on structuring customer interviews Read more »

5 strategies to conduct effective customer interviews for better product insights

BY Sid Saladi on June 22, 2023

Practical advice for maximising the opportunity for insights from customer interviews Read more »

Feeling uncomfortable about customer interviews? Tips for anxious product managers on making interviews easier

BY Marta Rolak on June 16, 2023

Product Director Marta Rolak looks at why talking to customers can be scary and shares some techniques to help product managers alleviate their anxieties during customer interviews Read more »

Interviewing customers: the art of asking questions

BY Eira Hayward on May 15, 2023

Maybe you work somewhere where user research is done by a specialist team, maybe you’re new to product management, maybe you’re looking into a possible new product, maybe your sales people are very protective of their contacts. There are several reasons why a product manager might be a step or two removed from direct contact with customers.

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Getting to a team-based approach to continuous discovery by Teresa Torres

BY Eira Hayward on April 16, 2021

In this #mtpcon Digital APAC keynote, product discovery coach Teresa Torres unpacks some of the ideas behind a cross-functional team-based approach to continuous product discovery. Watch the video to see Teresa’s talk in full (Mind the Product members can also watch the recordings of all our #mtpcon Digital APAC talks here). Or read on for an Read more »