Customer Feedback

Matt Walton was one of the founders of FutureLearn, where he scaled the product team and organisation from nothing to the significant player in online education that it is today. He joins us on the podcast to level up our retro game. […] Read more »

We previously looked at the most effective channels to use to gain customer feedback. In the next part of this two-part series, we’ll be delving into the best ways to summarise and process it.  […] Read more »

The term “customer development” is attracting not only startups that create digital products but also offline businesses owners. In this post, we explain why it is so important, and share several ways to collect it. […] Read more »

In this November 2020 #mtpcon Digital session, Product Coach Adrian Howard introduces Pace Layer Mapping, a practice to help product teams communicate and align around user research, sharing the messy story of how the practice evolved. Watch the 20-minute session in full, or read on for the overview. A Messy Journey Begins Adrian Howard’s vocation […] Read more »

The SaaS industry is undergoing a quiet revolution. Competition is increasing, products are becoming less differentiated, customers are becoming less loyal, and the cost of acquiring new customers is rising year after year. It’s within this landscape that retaining existing users has become just as important as acquiring new ones. This article focuses on the […] Read more »

The customer is always right – right? This adage – one that many of us grew up with – is a guiding principle of product development. If we can just listen to the customer – if we just give them what we want, our path to product success can’t be too far off. Isn’t that […] Read more »

Should you always listen to market feedback? Aaron Ketchley considers the question and how product manager’s can avoid common B2B market feedback traps. […] Read more »

Not surprisingly, when you’re looking for customer validation for B2B products, there simply aren’t as many datapoints to draw from in enterprise product management as there are for consumer products. Therefore, every interaction counts and your enterprise sales force becomes one of your closest allies when gathering requirements and validating product assumptions. The following are […] Read more »

Over the years I’ve worked alongside a number of enterprise product managers in many companies. Those who have stood out to me as particularly customer-centric have had two qualities in common. The first quality is about laying foundations and the second is about finishing touches. I’m a product manager at Adobe, a company with a long product management tradition and which has produced […] Read more »

When developing products, customer insight is vital to understanding the critical question: where are we going? Insights can help us better to understand our product and how it fits into the everyday lives of users — users who live in an age of abundance, where every product competes for a minute of attention. But insights […] Read more »