Customer Development

No one is immune to cognitive biases. Cindy Alvarez, Principle Researcher at Microsoft and Author of Lean Customer Development wanted us to recognize this fact at #mtpcon San Francisco 2018. In this Sunday Rewind, we look back on this talk and what we learned from her keynote. […] Read more »

In this Sunday Rewind episode, we look back to when Mind the Product’s very own Co-Founder, Martin Eriksson, explains how the Kano Model can be used to prioritise product development. […] Read more »

As a product manager, you don’t want to only see part of something and use that information to make your decisions. In this ProductTank Edinburgh talk, Rita Cervetto, service design lead at Kaluza provides some insights on the benefits of service mapping in product discovery and how this can help you see the bigger picture. […] Read more »

The Customer Development framework was developed by Steve Blank as part of the Lean Startup methodology. But what is it? Who’s involved and what are the secrets to success? We spoke to Steve himself to find out. Discover the answers to these questions and some simple dos and don’ts. In brief Customer development uses many […] Read more »

Focus on identifying your target audience, communicating an authentic message that they want and need and project yourself as an “expert” within your niche” Kim Garst, Marketing Thought Leader As she states in her quote, the fundamental principle to winning first reference customers in the mainstream market is to target a specific niche segment as […] Read more »

I joined Setapp as a product manager in January 2017, at the same time as the company was launching its main product. In this post, I’ll outline how we went in search of product/market fit by redefining our customer persona to better understand who we build products for. Setapp provides Mac users with a way […] Read more »

Customer journey mapping (CJM) is an underestimated marketing tool. Because customer journey maps can be hard to create and their results can’t always be tracked, it can be tempting to use other ways to increase conversion rates on a company website or online shop. […] Read more »

A customer testing group can provide value in a variety of situations, ranging from a gut-check to getting long term deep insight. Here’s a guide on how user testing and consultation, alongside a tiered approach to segmenting your customers, can add value to your role as a product manager. Continuous User Testing & Consultation When […] Read more »