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Customer Development

Latest topic content
OCT 28

October’s top product management content

Eira Hayward
- 1 min read
OCT 2

SUNDAY REWIND: No one is immune to cognitive bias

Louron Pratt
- 3 min read
MAY 8

SUNDAY REWIND: Using the Kano Model to prioritise product development

Louron Pratt
- 1 min read
SEP 10

Looking at the bigger picture by Rita Cervetto

Andres Phillips
- 2 min read
MAY 20

Crossing the chasm with the ‘target customer scenario’ canvas

Sebastian Straube
- 6 min read

Topic videos

Looking at the bigger picture by Rita Cervetto
28:26

Looking at the bigger picture by Rita Cervetto

Andres Phillips

As a product manager, you don’t want to only see part of something and use that information to make your decisions. In this ProductTank Edinburgh talk, Rita Cervetto, service design lead at Kaluza provides some insights on the benefits of service mapping in product discovery and how this can help you see the bigger picture. Watch

All topic content

In Search of Product/Market fit: How Setapp Found its Customers

Pavlo Pedenko
- 12 min read

Finding inspiration for customer journey mapping

Gleb Smolich
- 3 min read

Getting Value From Customer Testing

Jon Dobrowolski
- 2 min read

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