LATEST POSTS

October's top product management content

BY Eira Hayward on October 28, 2022

From OKRs and rethinking the traditional funnel model through to a guide to customer-led product strategy, here’s a quick run through the top content published by Mind the Product in October. […] Read more »

SUNDAY REWIND: No one is immune to cognitive bias

BY Louron Pratt on October 2, 2022

No one is immune to cognitive biases. Cindy Alvarez, Principle Researcher at Microsoft and Author of Lean Customer Development wanted us to recognize this fact at #mtpcon San Francisco 2018. In this Sunday Rewind, we look back on this talk and what we learned from her keynote. […] Read more »

SUNDAY REWIND: Using the Kano Model to prioritise product development

BY Louron Pratt on May 8, 2022

In this Sunday Rewind episode, we look back to when Mind the Product’s very own Co-Founder, Martin Eriksson, explains how the Kano Model can be used to prioritise product development. […] Read more »

Looking at the bigger picture by Rita Cervetto

BY Andres Phillips on September 10, 2021

As a product manager, you don’t want to only see part of something and use that information to make your decisions. In this ProductTank Edinburgh talk, Rita Cervetto, service design lead at Kaluza provides some insights on the benefits of service mapping in product discovery and how this can help you see the bigger picture. […] Read more »

Crossing the chasm with the ‘target customer scenario’ canvas

BY Sebastian Straube on May 20, 2021

Focus on identifying your target audience, communicating an authentic message that they want and need and project yourself as an “expert” within your niche” Kim Garst, Marketing Thought Leader As she states in her quote, the fundamental principle to winning first reference customers in the mainstream market is to target a specific niche segment as […] Read more »

In Search of Product/Market fit: How Setapp Found its Customers

BY Pavlo Pedenko on April 24, 2018

I joined Setapp as a product manager in January 2017, at the same time as the company was launching its main product. In this post, I’ll outline how we went in search of product/market fit by redefining our customer persona to better understand who we build products for. Setapp provides Mac users with a way […] Read more »

Finding inspiration for customer journey mapping

BY Gleb Smolich on February 2, 2017

Customer journey mapping (CJM) is an underestimated marketing tool. Because customer journey maps can be hard to create and their results can’t always be tracked, it can be tempting to use other ways to increase conversion rates on a company website or online shop. […] Read more »

Getting Value From Customer Testing

BY Jon Dobrowolski on December 2, 2013

A customer testing group can provide value in a variety of situations, ranging from a gut-check to getting long term deep insight. Here’s a guide on how user testing and consultation, alongside a tiered approach to segmenting your customers, can add value to your role as a product manager. Continuous User Testing & Consultation When […] Read more »