post

Footer About

Footer Contribute

Footer Get Involved

Footer Links

Mind the Product

Guest Post

Why great product managers think like therapists

Product Management

Sunday Rewind: Bootstrapping a product team by Ibrahim Bashir

B2B product management

Artificial Intelligence (AI) & Machine Learning (ML)

Building Product Teams

Business Strategy

Data Driven Product Management

Digital Transformation

Diversity and Inclusion

Minimum Viable Product

OKRs

Prioritisation

Product Design

Product Research

Product Development Process

Product Ethics

Product Discovery

Product Leadership

Product Management Career

Product Strategy

Stakeholder Management

🌎 <a href="https://www.mindtheproduct.com/world-product-day/" style="color:#FFFFFF;text-decoration:underline;">Happy World Product Day!</a> Be sure to celebrate product, yourself, and your peers today! 🎉

The key principles of PLG: Leah Tharin at #mtpcon London 2025 (Product Advisor)

Why product managers are getting fired – Dave Wascha (CPTO and Advisor)

March’s top product management reads on Mind the Product

Breaking into product management: A practical guide for aspiring product professionals

5 difficult conversations and how to have them

Louron serves as the Editor at Mind the Product, bringing nearly a decade of experience in editorial positions across business and technology publications. For any editorial inquiries, you can connect with him on LinkedIn or Twitter.

Louron Pratt

The Kano Model, developed in the 1970s and 1980s was originally used to study customer satisfaction. In this Sunday Rewind episode, we look back to when Mind the Product’s very own Co-Founder, Martin Eriksson, explains how it can be used to prioritise product development.
<a href="https://www.mindtheproduct.com/tag/sunday-rewind/" target="_blank" rel="noopener">Read more Sunday Rewind episodes. </a>
The model is a simple two-axis grid, comparing product investment with customer satisfaction. The power of the Kano model comes in mapping your different features against this simple grid.
&nbsp;
<figure style="width: 966px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" src="https://www.mindtheproduct.com/wp-content/uploads/2022/05/b79f8457-3560-4f6a-a1ba-f290f9230511_kano-model-2.jpeg" alt="" width="966" height="732" /><figcaption class="wp-caption-text">Using the Kano Model to prioritise product development</figcaption></figure>
One of the most challenging aspects of the model is that it predicts that all features will migrate from delightful to basic expectations. Once a user has come to expect that delightful feature – whether because you’ve had it for a while or because all their other products have it – the feature has become something they expect. The absence of that feature would now be a frustration, and you need to discover new delightful features.
Martin closes by providing lessons for product managers who decide to use the Kano Model: 
<ol>
<li>Define your users’ needs in light of the Kano model</li>
<li>Map your products and features against the model</li>
<li>Monitor your customer satisfaction and competition regularly</li>
<li>Find and focus on sustainable delighters that truly differentiate your product</li>
</ol>
<a href="https://www.mindtheproduct.com/using-the-kano-model-to-prioritize-product-development/" target="_blank" rel="noopener">Read ‘Using the Kano Model to prioritise product development’ in full to prioritise customer satisfaction and product development.</a>

core/freeform

Agile Product Development

Better value sooner, safer, and happier by Jonathan Smart

Building Successful Product Development Teams, by Simon Colmer

How to be a Successful Product Owner, by Ninon Laforce

Out of the Fog by Holly Donohue

How Design Thinking, Lean, and Agile Work Together by Jonny Schneider

Lean, Agile, & Design Thinking by Jeff Gothelf

Tales of two Continuous Loops by Tim Beattie

Agile With a Capital A Might not be Best by Morag McLaren

How to Apply Lateral Leadership in Agile Environments by Tim Herbig

Owning Agile by Jeff Patton

SUNDAY REWIND: Using the Kano Model to prioritise product development

ProductTank Norwich

ProductTank Des Moines

ProductTank San Francisco

ProductTank Helsinki

ProductTank Riga

ProductTank Edinburgh

ProductTank Reading

ProductTank Brighton

ProductTank Montevideo

ProductTank Reston

ProductTank Vienna

ProductTank Buenos Aires

ProductTank Córdoba

ProductTank Curitiba

ProductTank Santiago

ProductTank Phoenix

ProductTank Pune

ProductTank Bielefeld

ProductTank London

ProductTank Charleston

ProductTank Bogotá

ProductTank Newcastle Upon Tyne

ProductTank Birmingham

ProductTank Raleigh

ProductTank Washington

ProductTank Atlanta

ProductTank Tokyo

ProductTank Rotterdam

ProductTank Cardiff

ProductTank Ahmedabad

ProductTank Braunschweig

ProductTank Columbus

ProductTank Dallas

ProductTank Montréal

ProductTank Seattle

ProductTank Köln

ProductTank Chicago

ProductTank Malmö

ProductTank Canberra

ProductTank Belfast

ProductTank Porto

ProductTank Auckland

ProductTank Perth

ProductTank Charlotte

ProductTank Richmond

ProductTank Paris

ProductTank Hamburg

ProductTank Manchester

ProductTank Madrid

ProductTank Los Angeles

ProductTank Pittsburgh

ProductTank Zürich

SUNDAY REWIND: Using the Kano Model to prioritise product development

Louron Pratt

Read more

Comments