This week’s Sunday Rewind is an #mtpcon London+EMEA session from John Cutler, now Senior Director of Product Enablement at restaurant technology vendor Toast, that explains how product managers can be strategic and think big while staying agile and small.
John says that in most companies, the timelines for business strategy (1 to 3 years), making bets and experiments (1 to 3 weeks), and identifying some opportunities (1 to 3 months) are clear. However, the messy middle (1 to 3 quarters) has been difficult to define, and product managers and teams aren’t always sure what they’re meant to be working on or how it aligns with everything else.
John says that to fix the issue of the messy middle, product managers need:
- A compelling strategy
- A persistent model (e.g. North Star and Inputs)
- Opportunity focused bets
- The freedom and ability to work small
He says that product managers need to shift from creating feature factories or a black box of siloed time-based goals to a persistent and transparent model that captures the organisation’s beliefs, assumptions, and hypotheses
Read the original post and watch the talk in full: Thinking big, working small by John Cutler