SUNDAY REWIND: Product experimentation pitfalls and how to avoid them
Experimentation can add real value to your product. It's certainly a must-have tool for your product manager toolkit, if used correctly. Used incorrectly and you might find yourself heading in the wrong direction entirely — a point made by Jon Noronha, in his 2018 ProductTank Francisco talk.
This Sunday Rewind we jump back to this talk where Jon talks us through three common experimentation pitfalls:
- Testing with the wrong metrics
- Being mislead by statistics
- Testing too few variations
If any of these sound familiar, Jon's talk is a must-watch once again.
Watch Product experimentation pitfalls and how to avoid them by Jon Noronha in full.
About the author
Imogen Schels
Imogen brings more than 10 years of experience in print and digital to her role as Director of Content Strategy for Mind the Product. The core of her experience comes from 10 years working as an editor for Bauer Consumer Media, a division of Europe’s largest privately-owned publishing group, and as Head of Content for Benivo, an award-winning startup.
