LATEST POSTS

What's stopping teams from running experiments by Cameron Savage

BY Eira Hayward on June 24, 2022

In this #mtpcon SF+Americas 2022 Spotlight session, sponsored by LaunchDarkly, the company’s Principal Product Manager Cameron Savage looks at what stops teams from running experiments. […] Read more »

March's top product management content

BY Eira Hayward on March 31, 2022

It’s been another busy month for the editorial team at MTP towers. We’ve brought you podcasts on moving from UX to Product, fireside chats, posts on experimentation, ProductTank write-ups on organisation behaviour and dysfunction, and much more. Here’s a recap of our most popular posts in March. […] Read more »

SUNDAY REWIND: Product experimentation pitfalls and how to avoid them

BY Imogen Schels on January 23, 2022

Experimentation can add real value to your product. It’s certainly a must-have tool for your product manager toolkit, if used correctly. Used incorrectly and you might find yourself heading in the wrong direction entirely — a point made by Jon Noronha, in his 2018 ProductTank Francisco talk. This Sunday Rewind we jump back to this […] Read more »

Product's role in experimentation culture by Terry Lee

BY Andres Phillips on January 14, 2022

In this #mtpcon London+EMEA session, sponsored by Flo Health, Terry Lee, Flo’s Senior Product Manager, explains how product functions can support an experimentation culture and shares some of the pitfalls that product managers should avoid. Watch the session in full to see the talk or read on for an overview of his key points: An […] Read more »

Stay Humble or Be Humbled — Case Studies from the Experimentation Trenches by Anthony Rindone

BY Louron Pratt on October 15, 2021

In this #mtpcon Digital Americas session, Anthony Rindone, product manager for experimentation at Split discusses how to make better product decisions through experimenting. […] Read more »

The magic of thinking big by Lenny Rachitsky

BY Jon Horvath on August 2, 2021

In this #mtpcon Digital Americas keynote, Lenny Rachitsky, writer and former Product Lead at Airbnb shares the story of how his team transformed the company’s booking conversion rate from 50-85%, accounting for ‘untold billions of dollars in revenue’, by thinking really big. Watch the talk in full or read on for the overview. Mind the Product members […] Read more »

Tech and the New Normal by Benedict Evans

BY Jon Horvath on November 20, 2020

In this November 2020 #mtpcon Digital keynote, Benedict Evans, Analyst and former Partner at Andreessen Horowitz analyses the huge impact the Covid-19 crisis has had on the technology sector, demonstrating how acceleration and experimentation are destructively ushering in a new normal. Watch the video to see his talk in full. Or read on for an […] Read more »

Is your product underperforming?

BY Ash McCallum on October 15, 2020

When we measure product performance, we often overlook “technique”. Separating your KPIs will help you to run better experiments, and think like an athlete. […] Read more »

Testing Business Ideas, by David Bland

BY Gordon Tang on September 7, 2020

David Bland, co-author of Testing Business Ideas, spoke about his process in writing his book. True to his craft, he tested the content of his book as it was written. Watch the video to see David’s talk in full. Or read on for an overview of his key points. Build, Measure, Learn A repeating theme […] Read more »

How to Master Innovation (without the) Labs

BY Andy Wicks on August 13, 2019

Despite up to 96% of all innovation projects failing to make any return on investment and 97% of large businesses believing digital innovation to be critical to their future success, how do organisations find the balance between challenging the status quo and creating innovative products and services time and time again? Generally speaking, organisations have three […] Read more »