Experimentation
LATEST POSTS
Experiment like a boss by Merissa Silk
In this ProductTank Sofia talk, Merissa Silk, Senior Staff Product Manager at Onfido, provides 10 guiding principles when doing product experiments and when bringing the culture of experimentation to your team. Consistent growth relies on experimentation. It can take different formats in modern organisations, from A/B and multivariate testing to alpha, beta, and hypothesis-driven development. Read more »
Learnings from London: Tech and the new normal by Benedict Evans
This week’s Learnings from London takes us back a couple of years to an online talk from Benedict Evans, an analyst and former partner at Andreessen Horowitz, which fittingly looks at the impact of Covid on tech and at how it’s been the catalyst for explosive acceleration and experimentation. Read more »
What's stopping teams from running experiments by Cameron Savage
In this #mtpcon SF+Americas 2022 Spotlight session, sponsored by LaunchDarkly, the company’s Principal Product Manager Cameron Savage looks at what stops teams from running experiments. Read more »
March's top product management content
It’s been another busy month for the editorial team at MTP towers. We’ve brought you podcasts on moving from UX to Product, fireside chats, posts on experimentation, ProductTank write-ups on organisation behaviour and dysfunction, and much more. Here’s a recap of our most popular posts in March. Read more »
SUNDAY REWIND: Product experimentation pitfalls and how to avoid them
Experimentation can add real value to your product. It’s certainly a must-have tool for your product manager toolkit, if used correctly. Used incorrectly and you might find yourself heading in the wrong direction entirely — a point made by Jon Noronha, in his 2018 ProductTank Francisco talk. This Sunday Rewind we jump back to this Read more »
Product's role in experimentation culture by Terry Lee
In this #mtpcon London+EMEA session, sponsored by Flo Health, Terry Lee, Flo’s Senior Product Manager, explains how product functions can support an experimentation culture and shares some of the pitfalls that product managers should avoid. Watch the session in full to see the talk or read on for an overview of his key points: An Read more »
Stay Humble or Be Humbled — Case Studies from the Experimentation Trenches by Anthony Rindone
In this #mtpcon Digital Americas session, Anthony Rindone, product manager for experimentation at Split discusses how to make better product decisions through experimenting. Read more »
The magic of thinking big by Lenny Rachitsky
In this #mtpcon Digital Americas keynote, Lenny Rachitsky, writer and former Product Lead at Airbnb shares the story of how his team transformed the company’s booking conversion rate from 50-85%, accounting for ‘untold billions of dollars in revenue’, by thinking really big. Watch the talk in full or read on for the overview. Mind the Product members Read more »
Tech and the New Normal by Benedict Evans
In this November 2020 #mtpcon Digital keynote, Benedict Evans, Analyst and former Partner at Andreessen Horowitz analyses the huge impact the Covid-19 crisis has had on the technology sector, demonstrating how acceleration and experimentation are destructively ushering in a new normal. Watch the video to see his talk in full. Or read on for an Read more »
Is your product underperforming?
When we measure product performance, we often overlook “technique”. Separating your KPIs will help you to run better experiments, and think like an athlete. Read more »