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Mind the Product

Guest Post

Overcoming the 20% feature usage challenge

Product Management

Three product leaders to learn from at #mtpcon inside Pendomonium

Eira is an editor for Mind the Product. She's been a business journalist, editor, and copywriter for longer than she cares to think about.

Eira Hayward

<p>This week’s Learnings from London takes us back a couple of years to an online talk from <a href="https://www.ben-evans.com/" target="_blank" rel="noopener">Benedict Evans</a>, an analyst and former partner at Andreessen Horowitz, which fittingly looks at the impact of Covid on tech and at how it’s been the catalyst for explosive acceleration and experimentation.</p>
<p>Ben says that today everyone is connected. Technology is now global and Silicon Valley and the USA are no longer the epicentres of newness.</p>
<p>He shows how market trends accelerated in 2020, so that ecommerce has become essential, advertising is repriced and TV is unbundling. Lockdowns and travel restrictions forced experimentation and led to market resets.</p>
<p>We need to optimise the results of experimentation, Ben explains, describing how every time you get a new tool, you start by forcing the tool to fit the old way of working, then over time you change to fit the tool, creating a new normal.</p>
<p>Looking forward, Ben describes how that new normal may look across the technology sector, pointing to a graph of global smartphone usage worldwide, indicating how the USA (previously the country with the greatest smartphone usage) can now be grouped within a “rest of the world” column and compared to, and overshadowed by, China, (closely followed by India). “This is a useful way of thinking about what the internet looks like in the next few years,” Ben says, “you can’t just presume cool stuff comes from Silicon Valley anymore. Everyone is going to be creating companies and products everywhere.”</p>
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core/freeform

Product Management Conference

Product teams in flux – Pendomonium+#mtpcon roadshow: Berlin

AI in practice at Berlin’s leading companies – Pendomonium+#mtpcon roadshow: Berlin

AI in practice at Amsterdam’s leading companies – Pendomonium+#mtpcon roadshow: Amsterdam

Product teams in flux – Pendomonium+#mtpcon roadshow: London

AI in practice at London’s leading companies – Pendomonium+#mtpcon roadshow: London

What’s next for product management in 2024? Nichole Mace (SVP Product and User Experience, Pendo)

Navigating your product career – Ken Chin (CPO, Spark Networks)

Perspectives from an unconventional CPO – Yuelin Li (CPO, Onfido)

The future of product management – Trisha Price (CPO, Pendo)

The future of product management in 2024 and beyond (Brian Walsh, SVP Product, Pendo)

Learnings from London: Tech and the new normal by Benedict Evans

Eira Hayward