Experimentation can add real value to your product. It’s certainly a must-have tool for your product manager toolkit, if used correctly. Used incorrectly and you might find yourself heading in the wrong direction entirely — a point made by Jon Noronha, in his 2018 ProductTank Francisco talk.
This Sunday Rewind we jump back to this talk where Jon talks us through three common experimentation pitfalls:
- Testing with the wrong metrics
- Being mislead by statistics
- Testing too few variations
If any of these sound familiar, Jon’s talk is a must-watch once again.
Watch Product experimentation pitfalls and how to avoid them by Jon Noronha in full.