Getting Started with JTBD – Mike Belsito on The Product Experience

One of the key things to do in any product lifecycle is to review if it's meeting your user's needs. The last time we sat down to do this for the podcast, we decided to use the Jobs To Be Done approach, which led to a key question: how might we power up our JTBD skills? We called our pal Mike Belsito, product pro and a veteran podcaster in his own right, to give us some tips.

In this episode, sponsored by Hotjar, listen to learn about:

• What JTBD is
• Top tips for interviews
• Why consumers hire and fire products to make progress

Quote of the Episode

We went through one interview with Bob (Moesta) and I’m like “I’ve been doing this completely wrong the entire time,” because Bob told us to think about it like we’re documentary film makers. We are literally trying to shoot a documentary about this specific user, and we need to know the back story.

Links mentioned in this episode

• Follow Mike on LinkedIn and Twitter
• Product Collective
• Bob Moesta on LinkedIn
• The Re-Wired Group
• Mike's talk on JTBD
• Rocketship.fm Podcast

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Our Hosts

The Product Experience is hosted by Lily Smith and Randy Silver.

Lily enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. She's currently Head of Innovation at Go Compare and has spent 13 years in the tech industry working with startups in the SaaS and mobile space. She's worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank Bristol (which now has 800+ members!) and runs ProductCamp in Bristol and Bath.

Randy is a product consultant and coach who has been working as an interactive producer and product manager across the US and UK for nearly 20 years. A recovering music journalist and editor, he launched Amazon’s music stores in the US and UK, and has worked across sectors including museums and arts groups, online education, media and entertainment, retail and financial services. He’s held Head of Product roles at HSBC and Sainsbury’s, where he also directed their 100+-person product community. Randy's book, What Do We Do Now? A Product Manager's Guide to Strategy in the Time of COVID-19 is out now, with all profits going to COVID-19 relief efforts.