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Product Optimisation

Optimisation is about making what you’ve built work better. It means digging into data, spotting friction, and improving outcomes without losing sight of the bigger picture. Small changes, tested well, can drive real impact. Here you’ll find practical approaches to refining products post-launch. From conversion and engagement to performance and retention.

Topic videos

Keeping product creative, innovative… and fun! by Manon Dave

Keeping product creative, innovative… and fun! by Manon Dave

Get innovation-ready, your product manager is on fire! by Julia Shalet

Tech and the New Normal by Benedict Evans

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