LATEST POSTS

Why Your Product Must Stand for Something

BY Christian Bonilla on January 13, 2017

Christian Rudder, co-founder of dating site OkCupid, has learned a lot about online dating behaviour. As a data scientist, he’s also been in the unique position of being able to observe how people behave in the dating world when no one is watching them. The insights in his book Dataclysm are fascinating, the one that Read more »

What Makes People Do Extraordinary Things?

BY James Gadsby Peet on January 11, 2017

What is the difference between Extraordinary and Excellent? Excellence is about doing what everybody else is doing, but doing it better than those people. In the world of business, this is done by setting standards, clearly articulating your goals and defining the processes by which you will achieve your outcomes. All of this is done Read more »

Amsterdam product managers: who we are and how we work

BY Iris van de Kieft and Steven van Rij on November 14, 2016

Since 2012, our friends at Mind The Product have done multiple surveys on the facts and figures of the product community. We at ProductTank Amsterdam have always looked with a lot of interest at these and have wondered for a while how those numbers would compare to a local investigation here in Amsterdam. So here Read more »

How aligning product and marketing teams improves customer experience

BY Jason Amunwa on October 27, 2016

It wasn’t too long ago that designers and developers were disciples of strictly separate crafts – but today, someone who can do both well is quickly labelled a “unicorn”, and sought after by many a unicorn-thirsty start-up. I believe the same synthesis of skill sets is occurring between marketers and product managers, but all too Read more »

What's the toughest part of your job?

BY Christian Bonilla on September 23, 2016

The product management job has no shortage of challenges, tactical or strategic. There are the ones you sign up for: validating problems in the market, identifying a differentiated value proposition, defining the roadmap, shepherding feature development. For most of us, those things are synonymous with the job itself. Then there are the challenges we don’t Read more »

A balancing act: product vision and customer expectation

BY Julius Pankoke on September 22, 2016

There are few relationships as deep and passionate as that between a start-up founder and their product. Your product will dominate your thoughts all day and even through the night from time to time. You’ll ask yourself questions like how can I improve my product, how can I make people buy it, is it the Read more »

The matrimony of qualitative and quantitative analytics

BY Hannah Levenson on September 20, 2016

As mobile app technology evolves, it seems logical that our mobile analytics capabilities should evolve proportionally. Yet for the most part, any evolution in the mobile analytics realm is happening at a much more glacial pace. Now that’s not to discount improvements in areas such as data visualisation, product integrations, and real-time capabilities, which have Read more »

Customer Retention Hacking: How to get Users to Commit

BY Ty Magnin on September 8, 2016

Customer retention is like dating. You don’t interact with your significant other the same way on your first date as you do on your 50th or 200th date. Similarly, giving a customer a great experience on day one isn’t going to be the same as on day 50. In order to boost retention numbers and Read more »

The Importance of Passionate Stories to Product Design

BY thaler pekar on September 1, 2016

There’s tight focus on finding and addressing customer pain points in product development. I believe there needs to be similar focus on their passion points. By passion points, I mean moments of profound or unexpected emotion: the joy that ensues results not simply from having a problem solved, but from a visceral, passionate reaction to Read more »

Great Product Managers Have an Amplifying Effect

BY Andy Budd on July 29, 2016

After all these years designing digital products and services at Clearleft, we’ve finally realised the secret of our success, and it has nothing to do with us. Well, maybe not NOTHING, but our most satisfying client engagements all have one thing in common (as do our least satisfying engagements), and that’s client-side product management. Catalysts, Read more »