6 ways for product managers to drive GTM outcomes in B2B companies

BY Ankur Goel on April 21, 2023

Regardless of whether a B2B company adopts a ‘sales led’, ‘product led’ or ‘hybrid product led, sales assisted model, product managers play a pivotal role in providing an x-functional linkage between customers, sales and marketing org and engineers. In this post, Ankur Goel lists 6 critical ways that the best product managers provide the necessary linkage and add value in his guest post. Read more »

What B2B companies can learn from Duolingo's growth strategy

BY Nat Brown on April 19, 2023

As B2B companies build their PLG strategies, they can take lessons from how B2C companies have succeeded. In Pendo’s PLG Teardown web series, the panel of experts take a deep dive into how the app Duolingo has scaled growth so well and why it continues to delight users. Here’s what they learned. Read more »

5 key practices to build a better product, Adam Mullett, ProductTank Perth

BY Ian Haynes on March 31, 2023

Questions are powerful. Leading with questions help you get to the right answer, no matter what you build. Adam Mullett, Product Owner at IBM, shares five key questions you can use to build a better product and become a successful product owner in this ProductTank talk. Read more »

Why do product launches fail?

BY Poornima Mohandas on March 9, 2023

In this guest post, Poornima Mohandas, Product Marketing Consultant, discusses why product launches often fail, and what we can do to tackle this situation. Read more »

Keeping product creative, innovative… and fun! by Manon Dave

BY Eira Hayward on December 12, 2022

In his keynote session at #mtpcon London 2022, Manon Dave talks about his awesome career experiences and how he has kept his work creative, innovative and fun. Watch this video or read on for key highlights from the talk. Read more »

3 myths that get in the way of product adoption by Martina Lauchengo

BY Eira Hayward on September 29, 2022

In this keynote session at #mtpcon SF+Americas 2022, Martina Lauchengco, Partner at SVPG and author of Loved: How to rethink marketing for tech products, unpicks three myths of Product that get in the way of driving product adoption. Read more »

The key to product-led growth - Noa Ganot on The Product Experience

BY The Product Experience on September 21, 2022

What are the most important factors when an organisation decides to adopt a product-led growth approach? On this weeks’ podcast episode, we spoke with Executive Product Coach, Noa Ganot all about how to do this the right way and pitfalls to avoid.  Read more »

Helping startups to build a product practice

BY Eira Hayward on September 19, 2022

If you work in product you’ll know Martin Eriksson. ProductTank founder, co-founder of Mind the Product, author of a bestselling book on Product leadership, you will have heard him speak or read something he’s written. For over 20 years he’s been a driving force in furthering the craft of product management and shaping Product practice. Read more »

A case study: launching a custom product for solar roof innovator SunRoof

BY Katarzyna Malecka on August 18, 2022

Swedish company SunRoof makes solar roofs, combining solar power solutions with a unique roof design. In 2020, SunRoof started to expand into other EU countries – Poland, and Germany – and then to the USA. Its timing was good: the demand for clean energy was already surging, and consumers were increasingly aware of the advantages of energy self-sufficiency. Read more »

Launching new products inside Shopify - Ben Sehl on The Product Experience

BY The Product Experience on August 17, 2022

It seems like everyone on the product scene is about launching brand new products in large organisations, however on this weeks podcast, we speak with Ben Sehl, Senior Product Lead from Shopify to hear his thoughts on doing this in the most effective ways. Read more »