Accelerate Your Product Development – William Treseder on The Product Experience

In our previous episode, Adam Thomas introduced how he uses a military technique (BLUF) for prioritisation. This week, former US Marine William Treseder – now co-founder and SVP of Product at innovation consultancy BMNT – joins us to talk about how he works with Government, Defense, Academic and Corporate clients to transform their innovation culture.

In this episode, sponsored by Amplitude, listen to learn about:

• Internal Accelarators
• The importance of Innovation
• Design Sprints

Quote of the Episode

Trying to deliver innovation, that was actually my problem – I thought it was something that I could bring in from the outside, vs realising it was something that needs to come from within the organisation. The tools used can be from outside, but ultimately it needs to be something that’s driven internally.

Related Links

• Follow William on Twitter and LinkedIn
• Check out BMNT, the firm William co-founded.
• Jake Knapp's approach to Design Sprints, as featured on Mind The Product, and in his book, Sprint: How To Solve Big Problems And Test Big Ideas In Just Five Days
• Jonathan Courtney's episode on The Product Experience, How To Rock Your Workshops 

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• Visit The Product Experience homepage for more information and more episodes!
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• Like our theme music? It's Hamburg-based Pau, featuring ProductTank Hamburg’s Arne Kittler!

Our Hosts

The Product Experience is hosted by Lily Smith and Randy Silver.

Lily enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. She's currently Head of Innovation at Go Compare and has spent 13 years in the tech industry working with startups in the SaaS and mobile space. She's worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank Bristol (which now has 800+ members!) and runs ProductCamp in Bristol and Bath.

Randy is a product consultant and coach who has been working as an interactive producer and product manager across the US and UK for nearly 20 years. A recovering music journalist and editor, he launched Amazon’s music stores in the US and UK, and has worked across sectors including museums and arts groups, online education, media and entertainment, retail and financial services. He’s held Head of Product roles at HSBC and Sainsbury’s, where he also directed their 100+-person product community. Randy's book, What Do We Do Now? A Product Manager's Guide to Strategy in the Time of COVID-19 is out now, with all profits going to COVID-19 relief efforts.