Product Development

In the last few years, there has been a rise in the amount of companies looking to expand their business and create new products. To create the best products that will find success, you’ll need to follow the 7 key steps of new product development. With these steps, you’ll be able to envision what your audience is looking for, and bring it to them. Here’s what you need to know. […] Read more »

In his keynote session at #mtpcon London 2022, Itamar Gilad, veteran product manager, coach and speaker with over 20 years’ experience at Google and Microsoft, examines how adopting Evidence-Guided Development can result in more reliable and repeatable decisions that empower teams to deliver greater value. Watch this video or read on for key highlights from the talk. […] Read more »

In this 2015 post, Jason Burke, then VP of Product at a Boston-based start-up called clypd, offers some advice on how product managers can prioritise when they’re faced with endless lists of work to be done. You can’t do it all, says Jason, and there’s the problem. Included on the lists are features that someone […] Read more »

Swedish company SunRoof makes solar roofs, combining solar power solutions with a unique roof design. In 2020, SunRoof started to expand into other EU countries – Poland, and Germany – and then to the USA. Its timing was good: the demand for clean energy was already surging, and consumers were increasingly aware of the advantages of energy self-sufficiency. […] Read more »

In this Sunday Rewind episode, we look back to when Manohar Sreekanth suggested a product development framework, designed to conceive a new product, develop it, and take it to market. […] Read more »

As product people, we find features, processes, and products that aren’t functioning well. This article is an overview of a trigger list, that a team can refer to identify and kill such non-functioning product zombies. […] Read more »

As product people, expectations management is all around us in our daily job. In this article, Viktor Nagy summarizes a few areas where expectations play a crucial role, and what we can do to manage them well or sometimes turn them into agreements. […] Read more »

Technical due diligence is a lot harder than it used to be with Agile. In the second part of his series, Drew Falkman proposes a pivot from technical diligence to product diligence. […] Read more »

Technical due diligence is a lot harder than it used to be with Agile. In this post, Drew Falkman proposes a pivot from technical diligence to product diligence. Changing our view to focus on the product strategy, development, and management practices. […] Read more »

In this article, we share the process that we use at Def Method to help clients avoid product failure and ensure that they build to succeed. […] Read more »