Eira is an editor for Mind the Product. She's been a business journalist, editor, and copywriter for longer than she cares to think about.

Eira Hayward

Frameworks

User Experience (UX)

Unlocking the secrets of UX by Javier Andrés Bargas-Avila

Louron serves as the Editor at Mind the Product, bringing 11+ years of experience in editorial roles across business and technology publications. For any editorial inquiries, you can connect with him on LinkedIn or email him at louron.pratt@pendo.io 

Louron Pratt

Product Development Process

Product Lifecycle

Reduce risk, fail faster: Experimenting across the product development lifecycle

Anna studied English Literature and History at university. She is new to product management and is enjoying learning more about it.

Anna von Hagen

ProductTank

We are all in debt – so what? by Nick Barbariyskiy

The PM Capsule Wardrobe (a growth playbook) by Sharon Anne Kean

With a career founded in writing, I pivoted to Product, enjoying the challenges offered by managing diverse products while bringing clarity of communication to my work. I&#39;m passionate about seeing how fast the space is evolving, and always interested to be part of the conversation, whether as a contributor, or writer.

Jon Horvath

Video

From opinion-based to evidence-guided product development by Itamar Gilad

Sriram is a Product Manager at ServiceNow, designing intuitive mobile experiences and developing agentic AI solutions for Field Service Management. His experience at Zoho and Aviso AI has given him deep expertise in CRM and revenue intelligence, which he combines with a strong focus on user-centric product storytelling. Outside of work, Sriram explores emerging startups and the venture capital ecosystem, and spends weekends working on his tennis game.

Sriram Kothandaraman

Product Management Skills

Community Post

I spent 6 hours writing the spec. I built the prototype in 1. Here's what I learned

Natalia is a product and commercial innovation leader with a proven track record in building and scaling digital technologies from idea to revenue to exit. Her experience spans product, marketing, sales, and ecosystem strategy across early-stage startups, scaleups, and corporate innovation environments.

Natalia is also the founder of Connected.Ventures, a curated network of over 300 technology innovation leaders in the UK. The events she hosts regularly bring together more than 70 directors from organizations such as HSBC, NatWest, Barclays, London & Partners and many others.

In addition to her commercial ventures, Natalia serves as a mentor and speaker on product, marketing, and sales at innovation organizations.

Natalia also advises global networks on technology strategy and, as a UK Tech Innovation Delegate, represents the sector at international events including global entrepreneurship conferences in the USA and Italy.

Natalia Loza

How to conduct effective user interviews for digital products

Swetha Viswanatha is a product manager with over a decade of experience in technology and automotive sectors. At Vail Systems, she spearheaded the design and launch of a telephony SaaS product, and at Ford Motor Company, she led the seat design and release for the 2018 Ford Expedition.

Holding academic degrees from Northwestern University and the University of Michigan, Ann Arbor, Swetha excels in end-to-end product development, strategic innovation, and cross-functional team leadership. Outside of her professional pursuits, she enjoys painting, playing music, and traveling.

Swetha Viswanatha

Product Growth

Product Launch

Product Management

Practical advice for how to choose the best product name

I have led product development and strategy in multinational corporations and startups, working across B2B and B2C SaaS solutions. My experience includes driving innovation in mature products and greenfield initiatives. Academically, I am pursuing a PhD in Business Management and hold two master's degrees in Business Management and Administration, with a focus on strategy and competitiveness. Additionally, I’ve completed several specializations in strategy and applied technology, as well as an MBA in Project Management.

Heriton Duarte

Opportunity cost and the systematic value loss in product development

A product leader with 19 years of experience shaping technology and driving innovation across the U.S. and the Middle East. As a Senior Group Product Manager at Paylocity, he focuses on delivering user-driven solutions that create measurable impact.

His career includes leadership roles at Paycom and du in Dubai, as well as valuable experience at Computer Rx in Oklahoma, where he developed his skills in product management and technology. He specializes in product strategy, fostering cross-functional collaboration, and delivering results in dynamic environments.

Outside of work, he is a big soccer fan and enjoy sharing insights about product management, leadership, and innovation through writing and mentorship.

Omar AlDoori

Product and product managers separation anxiety

Sharad is a seasoned data professional with a track record of leveraging analytics to drive strategic business decisions in the realms of e-commerce and education. 
Proficient in interpreting complex data sets, he has played a pivotal role in optimizing customer experiences, enhancing product offerings, and identifying market trends.
Driven by a vision to merge data insights with product innovation, he aims to couple technological advancements with user needs, ensuring products resonate and evolve in dynamic market environments.

Sharad Vijalapuram

How to manage technical debt 

Oleksii Ianchuk is a Product Lead at Railsware with eight years in product development. He values lean experimentation and focuses on driving impactful results. As an active voice in the industry, Oleksii regularly shares his expertise at conferences and professional events.

Oleksii Ianchuk

How to build a companion product and win user trust

Paul is the Director of Business Development at Mind the Product. Before he joined the team, he was the co-founder of Product Collective, an initiative to bring together the global product community online and at INDUSTRY: The Product Conference. In recent years he led business development at DXY, a leading product design firm in the Midwest, and product innovation at MedCity Media, a publishing startup acquired by Breaking Media in 2015.

Paul McAvinchey

What are product features? Definition, examples, and types

Sunday Rewind: When A/B tests aren't enough by Scott Castle

Connor is the CEO of Desired Outcome Labs, a consulting firm focused on assisting clients build products that work. He espouses the adoption of an Impact Mindset, maximizing the effect features create to drive retention and organic growth. Through his experience at Microsoft, BetterUp, Twilio, and Deloitte, Connor is an experienced product builder and user researcher. Additionally, he is a frequent contributor to numerous publications and a keynote speaker.

Connor Joyce

Building confidence in product investment decisions

Alex Debecker is a tech founder with an affinity for product. Over the past 10+ years, he has worked on, shipped, and grown 10+ SaaS products used by thousands of B2B customers.

Alex Debecker

7 lessons from trialling Basecamp's 'Shape Up' methodology

Santhosh Srinivasan is a lead Product Manager having overall experience of around 15 years across various industries viz. supply chain, logistics, retail e-commerce fulfillment &amp; last mile delivery area. For the past 8 years, he is working as a lead Agile Product Manager in retail e-commerce vertical with Walmart, the world's largest retailer and currently he owns the instore fulfilment application across US, Canada and few other international markets.