LATEST POSTS

7 steps of new product development process

BY Jenny Han on December 9, 2022

In the last few years, there has been a rise in the amount of companies looking to expand their business and create new products. To create the best products that will find success, you’ll need to follow the 7 key steps of new product development. With these steps, you’ll be able to envision what your audience is looking for, and bring it to them. Here’s what you need to know. […] Read more »

From opinion-based to evidence-guided product development by Itamar Gilad

BY Jon Horvath on December 5, 2022 for Prioritised Members

In his keynote session at #mtpcon London 2022, Itamar Gilad, veteran product manager, coach and speaker with over 20 years’ experience at Google and Microsoft, examines how adopting Evidence-Guided Development can result in more reliable and repeatable decisions that empower teams to deliver greater value. Watch this video or read on for key highlights from the talk. […] Read more »

SUNDAY REWIND: Just Say No - Hard Decisions in Product Management

BY Eira Hayward on October 16, 2022

In this 2015 post, Jason Burke, then VP of Product at a Boston-based start-up called clypd, offers some advice on how product managers can prioritise when they’re faced with endless lists of work to be done. You can’t do it all, says Jason, and there’s the problem. Included on the lists are features that someone […] Read more »

A case study: launching a custom product for solar roof innovator SunRoof

BY Katarzyna Malecka on August 18, 2022

Swedish company SunRoof makes solar roofs, combining solar power solutions with a unique roof design. In 2020, SunRoof started to expand into other EU countries – Poland, and Germany – and then to the USA. Its timing was good: the demand for clean energy was already surging, and consumers were increasingly aware of the advantages of energy self-sufficiency. […] Read more »

SUNDAY REWIND: A product development framework with a focus on problem solving

BY Louron Pratt on June 19, 2022

In this Sunday Rewind episode, we look back to when Manohar Sreekanth suggested a product development framework, designed to conceive a new product, develop it, and take it to market. […] Read more »

Killing product zombies: a five-step approach

BY Swanand Marulkar on February 15, 2022

As product people, we find features, processes, and products that aren’t functioning well. This article is an overview of a trigger list, that a team can refer to identify and kill such non-functioning product zombies. […] Read more »

Expectations and agreements in product management

BY Viktor Nagy on November 25, 2021

As product people, expectations management is all around us in our daily job. In this article, Viktor Nagy summarizes a few areas where expectations play a crucial role, and what we can do to manage them well or sometimes turn them into agreements. […] Read more »

Product Diligence: The New Technical Diligence – Part two

BY Drew Falkman on November 18, 2021

Technical due diligence is a lot harder than it used to be with Agile. In the second part of his series, Drew Falkman proposes a pivot from technical diligence to product diligence. […] Read more »

Product Diligence: The New Technical Diligence - Part one

BY Drew Falkman on October 19, 2021

Technical due diligence is a lot harder than it used to be with Agile. In this post, Drew Falkman proposes a pivot from technical diligence to product diligence. Changing our view to focus on the product strategy, development, and management practices. […] Read more »

The (Def)inition Lab: Our recipe for reducing the risk of product failure

BY Isabelle Berner on September 28, 2021

In this article, we share the process that we use at Def Method to help clients avoid product failure and ensure that they build to succeed. […] Read more »