Video: Why Data is Driving the Most Successful Products

August 4, 2015 at 01:17 PM
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Alistair Croll is a writer, speaker and entrepreneur. As the author of Lean Analytics, Alistair spends a lot of his time understanding how organizations can use data to make better decisions, and has worked in tech for most of his life as a product manager.

In this video, from September's Product Tank London, Alistair explains why analytics and data are now driving the world's most successful products.

About the author

Janna Bastow

Janna Bastow

Janna Bastow is one of the co-founders of Mind the Product, and kicked off her first event for product people with ProductCamp London in 2010, in an effort to meet and learn from other product managers. As a product manager always looking for better tools, Janna also co-founded ProdPad, product management and roadmapping software for product people. She often starts and stops conversations with the question: “What problem are you trying to solve?”

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