Video: The Reality of Bringing Services into Existence
"Every product is a service waiting to happen" was the theme of ProductTank in October. This video shares Max Gadney's talk on the reality of bringing services into existence.
Max Gadney is the leader of After The Flood, a data design agency developing strategy and services and creating digital products and film. Prior to this, Max was at the BBC as Head of Design for BBC News Online and BBC TV digital product commissioning.
Through the lens of his significant experience of working with major public and private organisations, Max outlines some of the pitfalls for making services happen – including the consulting, technical, design and most importantly, people skills required to orchestrate great services.
About the author
Janna Bastow
Janna Bastow is one of the co-founders of Mind the Product, and kicked off her first event for product people with ProductCamp London in 2010, in an effort to meet and learn from other product managers. As a product manager always looking for better tools, Janna also co-founded ProdPad, product management and roadmapping software for product people. She often starts and stops conversations with the question: “What problem are you trying to solve?”
