Making Data Actionable by Matthew Curry
In this ProductTank London talk, Matthew Curry, Director of e-Commerce at Lovehoney, shares his experiences of making data actionable focusing on analytics and decision making in product management.
Matthew (@mattycurry) discusses how Lovehoney focuses on the behaviours behind KPIs and metrics. In this video, he aims to save companies from the paralysis that ensues after trawling through too many KPIs and metrics, and instead advises us to drill down to the emotions and reasoning behind the data.
About the author
Eve Kekeh
Eve Kekeh is a final year International Management student at the University of Manchester. Having recently returned from a year studying branding, marketing and entrepreneurship at the University of Southern California, she is now interning for the lovely teams at Mind the Product and ProdPad.
