LATEST POSTS

Overcoming data bias - Roisi Proven on The Product Experience

BY The Product Experience on March 9, 2022

Roisi Proven’s last episode was one of our most popular, so we had to have her back for a return chat! She updates us on what she’s learned about data ethics and unbiased data […] Read more »

Top product metrics talks from Mind the Product

BY Martin Eriksson on April 1, 2021

As product managers, it is our job to define the right metrics and KPIs for our products and our businesses, which is critical if we want to measure our progress and know if we’re successfully driving the right outcomes. But how do you do that? In no particular order, here are eight of our best […] Read more »

Why Data is key in Building a Company That Learns

BY Alexandre Gabadou on April 23, 2019

Facing uncertainty is a company’s biggest challenge. It doesn’t matter whether you’re in a startup or an established company, when you start work on a product, you need to validate your problem, your solution, and find your market. When you scale, uncertainty arises in the form of change – your market changes, your users’ needs […] Read more »

Make it Grow or Kill it: How to Handle Declining Usage in Products

BY Nihar Bhupalam on January 15, 2018

The median product is dying a slow death. If that seems like an overstatement, then the fact of the matter is that if usage rates are declining, a product is probably – not necessarily, but probably – in trouble. The 2017 Mixpanel Product Benchmarks Report showed that Average Daily Active User (ADAU) growth, in which active users […] Read more »

Why you Need Quantitative AND Qualitative Data

BY Glenn Block and Timo Hilhorst on January 10, 2018

Qualitative versus quantitative data: we’ve all been involved in a conversation debating their respective merits at some point in our careers. We’re often flipping backwards and forwards between letting feedback from a handful of customers drive all our product decisions or requiring everything to be backed up by statistically significant data. So which type of […] Read more »

Four Ways to Make NPS a More Actionable Metric

BY Todd Olson on December 20, 2017

It’s been nearly 15 years since Bain’s Fred Reichheld first introduced the Net Promoter System (NPS), a simple calculation of customers’ willingness to recommend a brand. By asking a single question, “How likely are you to recommend us to a friend?”, NPS distilled the complex topic of customer satisfaction into a single number. And a decade […] Read more »

3 Ways to Enlist Your Usage Data to Drive Product Development

BY Keith Fenech on December 4, 2017

Recently, Gartner revealed its top predictions for IT organizations for 2018. Among the expected buzz around technologies like artificial intelligence, blockchain, and the Internet of Things, was something a bit surprising to me. Gartner predicted that by 2022, most people in mature economies will consume more false information than true information. “Fake news has become […] Read more »

7 Ways Cohort Analysis can Optimize Company Performance and Results

BY Dan Schoenbaum and Evan Kaeding on November 10, 2017

Businesses are constantly in search of useful tactics that improve their brand’s performance and bottom line. Cohort analysis is often overlooked, but it can yield insightful information and actionable advice to improve acquisition, retention and monetization. By definition, a cohort is a group of people who have a common characteristic during a period of time. […] Read more »

The Challenge of Managing - and Communicating - Customer Insights

BY Lorian Leong on February 7, 2017

When developing products, customer insight is vital to understanding the critical question: where are we going? Insights can help us better to understand our product and how it fits into the everyday lives of users — users who live in an age of abundance, where every product competes for a minute of attention. But insights […] Read more »

From Customer Interview to Business Breakthrough

BY Zack Notes on December 13, 2016

In this talk at Product Tank NYC, I describe how a class project turned into my first major product build. As head of product management at UncommonGoods, I have used the wish list redesign and its success to demonstrate the value of customer feedback, data analysis, and iterative development. It has since served as the […] Read more »