Video: The Future is not an Internet-Connected Egg Box

January 13, 2014 at 10:50 AM
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The recent trends, of everything becoming connected, show no signs of letting up. By 2020, predictions state that over 50 billion items will be Internet-connected, from lightbulbs to plugs to fridges. Even yoga mats, argued Alex Jones, a business design consultant at Fjord, at the ProductTank November event – as a rule of thumb, all devices priced more than $25 will become a connected device.

Alex indicates that the connectivity trend will start with one-way communication, and will lead through to many-to-may communication as more devices become connected. However, he cautioned that just because a device could be connected, it doesn't mean it should be.

Connectivity is a novelty, but it doesn't make a product meaningful by itself.

Alex provided clear tips for product managers to create meaningful products over the course of this connectivity trend.

About the author

Janna Bastow

Janna Bastow

Janna Bastow is one of the co-founders of Mind the Product, and kicked off her first event for product people with ProductCamp London in 2010, in an effort to meet and learn from other product managers. As a product manager always looking for better tools, Janna also co-founded ProdPad, product management and roadmapping software for product people. She often starts and stops conversations with the question: “What problem are you trying to solve?”

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