LATEST POSTS

Charlie Sutton - Designing for Virtual Reality

BY Julie Stanescu on July 28, 2017

For product designers, most of their work of the last ten years has been for a glass rectangle of some form (smartphone, laptop, smartwatch). In the next decade, it’s like their work will increasingly be on a canvas that is larger, more immersive and distributed – and possibly even autonomous in behavior. What is the […]

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Adrian Franks - Creative Design Tools

BY Tremis Skeete on July 26, 2017

Adrian Franks is a design director and creative strategist at IBM, where he worked to design and develop the Creative Toolbox, helping designers and product managers familiarize themselves with the various tools available to prototype and create new products. Adrian spent about 20 years as a creative professional, and 15 years in the digital space. […]

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The Seven Best Ways to Screw Up Your User Research

BY Andrew Harder on July 12, 2017

Understanding your user’s problems is one of the most important things to do when making a new product. But it’s all too easy to make simple mistakes that completely screw up your user research. In this talk, I mined my experience, picked the top seven mistakes I’ve made over the years, and shared insights on lessons […]

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What is the ROI of Design? - Nate Clinton (ProductTank San Francisco)

BY Jess Lane on March 14, 2017

Nate Clinton works as the Managing Director for Cooper in their San Francisco studio. Before Cooper, Nate has held product and design leadership positions at StarMine, Thomson Reuters, and BuildZoom. As a consultancy Cooper leads initiatives in content creation, business development, and creative leadership. They regularly tackle the challenge of assessing and communicating the value […]

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Netflix Abstracts the Team out of Product Design

BY Richard Banfield on February 27, 2017

This week I started watching Netflix’s new show Abstract. It’s a beautifully produced documentary that follows the achievements of world renowned designers across a wide range of design disciplines, from Tinker Hatfield, Nike’s head of design to the architectural boy wonder Bjarke Ingels. Many of the designer’s stories are inspiring and touching. These individual’s stories […]

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Design Disruptors (ProductTank NYC)

BY Tremis Skeete on February 23, 2017

Design Disruptors was released by InVision in 2016. The film was created to highlight some of the world’s most influential companies that are putting user centered design first, transforming the way users do everything from hailing a cab or using social media, to banking online, and finding new music. In January 2017 ProductTank NYC in collaboration […]

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How to turn a story point factory into a customer-centric team?

BY David Pasztor on November 22, 2016

The one spontaneous ovation at this year’s London MTPCon was when Drift CEO David Cancel muttered “I hate agile” as an aside while he was on stage. Agile, a revolutionary idea 10 years ago, has clearly lost its shine for many people. However, almost all the product teams I know use some agile methods, and they […]

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Virtual reality and your product development process

BY Jason Monberg and Dale Knauss on November 9, 2016

After years of false starts and incremental improvements, 2016 is the year where virtual reality (VR) has finally arrived. Thanks to a combination of advancements in hardware and software, an outpouring of investment, and a massive spike in business and consumer interest, we believe that virtual reality has hit an inflection point that will propel […]

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Testing and revising contact forms to improve conversion rates - a case study

BY Richard Skinner on September 30, 2016

Have you ever spent months testing and optimising a site and still found yourself falling short of targets? Or ever felt that your site satisfied CRO best practice and been unsure how to get the additional conversion boost you need? What do you do next? How about throwing best practice out the window and adding […]

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Using Pricing to Inform Your Roadmap

BY Mark Stiving on August 26, 2016

We often think of pricing as something to do right before launching a new product. Maybe it gets a little thought during development, but it isn’t urgent. Now that we’re approaching launch though, we need a price. Or, sometimes we schedule a pricing meeting to decide whether to change our existing price or, albeit rarely, […]

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