Video: Analytics for Non-Retail Environments

September 24, 2014 at 09:30 AM

1 min read

Eve Kekeh

Eve Kekeh is a final year International Management student at the University of Manchester. Having recently returned from a year studying branding, marketing and entrepreneurship at the University of Southern California, she is now interning for the lovely teams at Mind the Product and ProdPad.

Alec Cochrane joined ProductTank London's August meetup to review practical examples of using analytics in non-retail environments. Alec, Digital Analytics consultant at When Can I Stop, has worked in analytics for 10 years on both the client and agency side in a number of different industries.

In this video, Alec (@whencanistop) shares case studies from his career to show how analytics can be used in environments where there's no transactional outcome.

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