Video: Analytics for Non-Retail Environments
Alec Cochrane joined ProductTank London's August meetup to review practical examples of using analytics in non-retail environments. Alec, Digital Analytics consultant at When Can I Stop, has worked in analytics for 10 years on both the client and agency side in a number of different industries.
In this video, Alec (@whencanistop) shares case studies from his career to show how analytics can be used in environments where there's no transactional outcome.
About the author
Eve Kekeh
Eve Kekeh is a final year International Management student at the University of Manchester. Having recently returned from a year studying branding, marketing and entrepreneurship at the University of Southern California, she is now interning for the lovely teams at Mind the Product and ProdPad.