Deciding What is Valuable: A Hierarchy to Make Your Product Profitable

BY Jacob de Lichtenberg on December 5, 2019

How do you decide what to prioritize or whether to believe what customers and prospects are telling you about your product? Here, I’ll explain how applying the hierarchy of value certainty, shown below, can help you to answer these questions and make your product profitable. A core skill of product management is prioritization. For most, […] Read more »

Evaluating Experiments: When the Numbers lie

BY Jacob de Lichtenberg on October 25, 2018

It takes many different competences to be a product manager, but one of the most important ones is the ability to decide on the future direction of your product. A product manager ideally uses a mix of methods to figure this out, with experiments at the forefront of strategic and meaningful decision-making. The first real […] Read more »