LATEST POSTS

Using Habit-Forming Technology for Good by Nir Eyal

BY Yael Burla on May 2, 2018

Summary: In this ProductTank NYC talk, behavioral designer Nir Eyal examines the ways in which product design can influence consumer behavior, and discusses how to apply this thinking across various technologies to create a positive impact on the world. Companies and products are fighting for share of mind among consumers, so leveraging concepts from behavioral design […] Read more »

Made With the Finest Rainbows: Was Starbucks' Unicorn Frappuccino a Success?

BY Jenny Wanger on May 2, 2017

Glitter and sparkles swept America by storm the other weekend! Or at least some coffee shops, as Starbucks released its limited edition Unicorn Frappuccino (UF). People were sipping on blue and pink concoctions all over the place, and everyone had an opinion. Not everyone liked it — the top posts on Instagram with #tastesdisgusting were […] Read more »

The reports of Facebook's death have been greatly exaggerated

BY Martin Eriksson on January 8, 2014

A recently published study heralding the death of Facebook among teens has been widely covered over the past few weeks. While the scholarly merits of the original release are questionable at best, this is a recurring theme that the press loves and brings up time and time again. But is it missing the point? It’s […] Read more »