LATEST POSTS

OKRs in product management by Roman Pichler

BY Eira Hayward on November 12, 2021

From explaining the benefits and drawbacks to taking a collaborative approach to setting the right goals, Roman Pichler shares his thoughts on setting effective product-related goals using OKRs. […] Read more »

Beating the drum of your product strategy tune by Megan Murphy

BY Eira Hayward on October 18, 2021 for Prioritised Members

In this keynote from #mtpengage Hamburg 2021, Megan Murphy, VP Product at Hotjar, shares how she communicates and enforces Hotjar’s product strategy in her day-to-day work. Her key points include: People need to be inspired so that they believe in their ability to make things happen Feedback is important at every stage Keep people informed, […] Read more »

Climb the Product Career Ladder Part 3: Head of Product, VP Product, and CPO Roles

BY Eira Hayward on January 29, 2021 for Prioritised Members

This third and final part of our career series looks at the top tier of roles in Martin Eriksson’s foundational post on product management job titles and hierarchy, at the Head of Product, VP Product, and CPO roles. With such leadership roles typically there comes a change in emphasis. As James Gadsby Peet, ProductTank London […] Read more »

Who Owns the Product Roadmap? How to use Insight and Influence to Guide Product Direction

BY Tunde Adeniran on January 5, 2021

In my early days as a Product Manager, I wondered why the experiences of my peers varied so much from one company to another. I’ve come to realise that different organizations operate with very different levels of flexibility and ownership around multiple aspects of a product manager’s traditional role. In this article, we’ll take a dive into the different scenarios product managers may […] Read more »

Practical Advice for Product Managers Working With Startup Founders

BY Shaw Li on December 22, 2020

Product managers who have never worked with founders often find their first experience a bit jarring. “f**ked” and “crazy” have definitely been thrown around. But “crazy” is a label we use when we don’t understand. What makes working with founders challenging and different from other executives? What do founders do? Founders at early stage startups […] Read more »

Product Vision 2020

BY Helene Sanchez on November 16, 2020

In this ProductTank London talk, Paavan Buddhdev – previously Product Designer at AND Digital and now Founder of Sound Off – discusses the concept of product vision through design lens. Here are the key areas discussed: Vision: a prerequisite to strategy Properties of a vision statement How do we get there: Hills and Storytelling framework Conclusions: an […] Read more »

What Makes a Good Product Roadmap?

BY Eira Hayward on August 13, 2020 for Prioritised Members

Roadmap creation is one of the primary jobs of a product manager, and probably the one that causes them the most difficulty. There are many books, blogs, conference talks, and training programmes on what makes a good roadmap, and people make careers out of being roadmapping experts. It’s impossible to distill all this valuable information […] Read more »

Organizational Alignment Through Vision and Principles By Elena Luneva

BY Andres Phillips on June 9, 2020

In this ProductTank San Francisco talk, then Head of Product at Nuna, Elena Luneva explains the importance of making sure your company has a product vision to help make better product decisions and ensure organizational buy-in. The key points of her talk include: Establishing a product vision Aligning your team with the vision Using product […] Read more »

How to Focus on the Product Ideas That Matter

BY Dan Waldron on June 2, 2020

There is no monopoly on good product ideas. They can come from many places. A competitive analysis provided by the marketing team could highlight new opportunities to differentiate the product. A sales request to add a new feature for a customer could contain an insight that would improve the product for everyone. Technical feedback from […] Read more »

Product Management Across Cultures by Claire Parker

BY Andres Phillips on December 3, 2019

In this ProductTank London talk, Claire Parker, Group Product Manager at the Financial Times tells us how the strategy for a global publication partnership can be executed. She takes us through: Problems and pitfalls Learnings and overcomings Watch the video to see Claire’s talk in full. Or read on for an overview of her key […] Read more »