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Mind the Product

Leveraging data across the product lifecycle 

Guest Post

A Q&A with our #mtpcon workshop leaders 

Eira is an editor for Mind the Product. She's been a business journalist, editor, and copywriter for longer than she cares to think about.

Eira Hayward

<p>This week’s Sunday Rewind is an inspiring ProductTank San Francisco talk from <a href="https://www.linkedin.com/in/keela" target="_blank" rel="noopener">Keela Robison</a>, then CEO at PM Loop and now VP of Product Management at Google. She talks about what vision is, why it matters and how to find it.</p>
<p>Vision comprises your values, purpose and envisioned future, says Keela. Your best employees – committed, high performing, autonomous and stewards of your brand – are purpose driven. They understand where you are going and why you matter. They are inspired and guided by your vision.</p>
<p>Short employee tenure, team growth, mergers and acquisitions, remote working, lean and agile can spread your culture thin. They mean you need a wide range of strategies to engage your team in your vision.</p>
<p>Keela advises that you determine the values that drive your choices and illustrates the concept of values with examples from Volkswagen and Amazon.</p>
<p>Keela then explains that the strongest purposes are closely tied to human needs. She demonstrates how, through some thoughtful questioning, every company can identify its deeper purpose.</p>
<p>Strong vision requires an envisioned future which is audacious, future thinking and customer focused. Keela looks into this with examples from Tesla and Kindle.</p>
<p>Watch the talk in full: <a href="https://www.mindtheproduct.com/inspiring-teams-product-vision/" target="_blank" rel="noopener">Inspiring Teams with Product Vision</a></p>
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SUNDAY REWIND: Inspiring teams with product vision

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SUNDAY REWIND: Inspiring teams with product vision

Eira Hayward

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